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Rija Ali

@rijaali1

I build high-performing creator partnerships and influencer campaigns across global consumer brands.

I've built creator partnerships and audience-driven campaigns for brands including Red Bull, HONOR, Foodpanda, Adidas, iflix, and Zellbury across the U.S., LATAM, and South Asia.

At Red Bull, I led 25+ influencer and creator partnerships across Instagram and TikTok, oversaw 200+ multimedia assets, and helped drive 80% digital audience growth through tailored creator strategies and performance tracking.

I've managed 100+ influencer, creator, and publisher relationships, from sourcing, negotiations, and contracts through campaign reporting. I bring deep knowledge of the creator economy, emerging platforms, paid and organic activations, and multilingual communication in English, Spanish, and Urdu/Hindi.

Experience

Work history, roles, and key accomplishments

Media Network Manager

Red Bull

Jun 2024 - Apr 2025 (10 months)

Led 25+ influencer and content creator partnerships to expand Red Bull's reach across Instagram and TikTok. Managed campaign execution with athletes, creators, and publishers aligned with brand tone and global strategy, and oversaw production of 200+ multimedia assets.

Influencer Marketing Campaign Management Content Strategy Instagram TikTok Audience Growth

Data and PR Consultant

TOP Agency LLC

Aug 2020 - Dec 2023 (3 years 4 months)

Built and led influencer marketing programs across food, lifestyle, and wellness verticals. Managed influencer onboarding, briefing, contracts, and post-campaign reporting, and launched always-on influencer campaigns and product seeding initiatives.

Influencer Marketing Program Management Contract Management Campaign Reporting

Head Of Public Relations

String PR

Jun 2018 - Nov 2019 (1 year 5 months)

Executed high-visibility influencer campaigns for clients like HONOR, Foodpanda, and Adidas. Managed large-scale events and celebrity activations targeting Gen Y audiences, and led the viral Zellbury campaign using A-list celebrities and YouTubers.

Public Relations Influencer Marketing Event Management Campaign Strategy

PR Executive

iflix

Nov 2016 - Jun 2018 (1 year 7 months)

Built brand presence through strategic influencer outreach and celebrity shoutouts. Delivered one month of TV exposure via unpaid influencer-led storytelling and contributed to a PAS Award–winning brand campaign.

Public Relations Influencer Outreach Celebrity Endorsements Brand Campaigns