At Publicis Groupe, I coordinate digital and ATL media strategies for L'Oréal across Peru, Colombia, Mexico, Argentina, Guatemala, El Salvador and Panama.
I manage regional campaign coordination, media planning, budget recommendations and performance monitoring, working with agencies and stakeholders to keep execution aligned with client objectives.
Previously, I supervised media planning for the CAM region and managed accounts including L'Oréal, Bimbo, Abbott Laboratories and Henkel, using audience, market and performance analysis to shape strategic recommendations.
My foundation in media research comes from IBOPE, where I supported and trained clients on audience measurement, advertising investment and multimedia data, producing reports and analyses that informed media decisions.
