Looking for a job

Melissa Dominguez

@melissadominguez

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I create brand identities, campaigns, and digital experiences for Latin American and US clients.

Panama

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What I'm looking for

I'm looking to create strong brand identities, digital campaigns, web experiences, and creative communications while collaborating with multidisciplinary teams and clients.

I've created brand identities, digital campaigns, web assets, and marketing materials for clients across Panama, Latin America, and the US.

At ModOp, I worked remotely as a Senior Designer for a US-based retail client, delivering email, web, social, print, signage, presentation, and branding design while collaborating with US teams virtually.

As a freelance designer, I provided brand identity, brand book, strategy presentation, email, web, surface pattern, social media, and digital campaign services across Panama and Latin America.

My background includes creative leadership and advertising work at ZED, McCann Worldgroup, P4 Ogilvy, Fenómena Digital, and Vas Latin / Simplified Technologies, supporting brands including Nestlé, BMW, Coca-Cola, Toyota, KFC, and Johnson & Johnson.

Experience

Work history, roles, and key accomplishments

Senior Designer

ModOp

May 2023 - May 2026 (3 years)

Remote Senior Designer for a US-based retail client, working 100% remotely with US teams. Provided designs for emails, web assets, digital campaigns, social media content, print media, signage, presentations, and branding.

Email Design Web Design Digital Campaigns Social Media Content Print media Signage Presentation Skills Branding

Freelance Graphic Designer

Self Employed

Jul 2020 - May 2023 (2 years 10 months)

Provided brand identity and design services to clients across Panama and Latin America, including brand identity design, brand book style guidelines, brand strategy presentations, email design, web design, surface pattern design, social media visual content, and digital campaigns.

Brand Identity Brand Guidelines Brand Strategy Email Design Web Design Surface Design Social Media Digital Campaigns

Brand & Marketing Consultant | Senior Designer

Vas Latin / Simplified Technologies

Oct 2019 - Jun 2020 (8 months)

Designed the company's new brand identity, product presentations, digital ads, and provided web and UI design direction. Also served as Design Sprint moderator and contributed copywriting.

Brand Identity PowerPoint Digital Advertising Web Design UI Design Design Sprints Copywriting

Creative Manager LatAm

ZED

Jan 2010 - Dec 2019 (9 years 11 months)

Organized and followed up design requests for Latin America, including web and UI design, digital ads, brand identity, corporate presentations, and email marketing design.

Web Design UI Design Digital Advertising Brand Identity Corporate Presentations Email Marketing

Creative Account Manager Senior

Fenómena Digital

Apr 2019 - Oct 2019 (6 months)

Handled creativity and design for social media content, web design, copywriting, and video animation for social media posts and stories.

Social Media Web Design Copywriting Video Animation

Senior Designer / Art Director

McCann Worldgroup

Jan 2006 - Dec 2010 (4 years 11 months)

Art direction for NESTLÉ account, designed campaigns and promotions for Panama and Central America. Directed photo shootings and package design.

Art Direction Campaign Design Photoshoot Direction Package Design

Senior Designer / Art Director

P4 Ogilvy

Jan 2005 - Dec 2006 (1 year 11 months)

Designed ads and campaigns for accounts including Decameron, KFC, Hard Rock Cafe Panama, and Toyota. Directed photo shootings and gained experience in retouching images.

Advertising Campaign Design Photoshoot Direction Image Retouching