At BeReal, I studied why consumers engage and leave through interviews, surveys, and think-aloud tests with active and lapsed users. I identified the top reported churn driver and tested three notification concepts; the strongest reduced self-reported user stress by 45%.
At Pfizer, I interviewed and surveyed managers and directors to understand workflow needs, then built a weighted framework for prioritizing opportunities. I delivered two automation solutions and won Director-level sign-off with a Power BI insights dashboard.
At PricewaterhouseCoopers (PwC), I researched financial-reporting gaps across client companies and translated findings into requirements for a self-service dashboard. The work contributed to a 30% reduction in reporting time and enabled faster decision-making for stakeholders.
My independent research has examined how product-page density shapes shopping decisions and how transparency influences trust in AI recommendations. I’m a neuroscience-trained behavioral researcher who uses controlled experiments, interviews, and surveys to turn consumer behavior into practical recommendations.
