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Nisha Waghmare

@nishawaghmare

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Behavioral scientist at Hark Research turning 50+ stakeholder interviews into a decision-ready research framework.

United States

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At Hark Research, I'm leading a multi-phase market research engagement for Jewish Community Services in Baltimore, structuring 50+ stakeholder interviews and focus groups into a decision-ready framework. I'm also designing a quantitative survey using MaxDiff and choice-based conjoint to help guide future service decisions.

At Jump AI, I built the Client Sentiment Index, using GPT-assisted NLP workflows and Python to turn 12,000+ conversations into a reusable measurement system adopted company-wide. Across my research and strategy work, I've translated behavioral findings into brand positioning, product recommendations, and tools organizations can act on.

Experience

Work history, roles, and key accomplishments

Current

Market Research Consultant

Current

Hark Research

May 2026 - Present (4 months)

Leading a multi-phase market research engagement for a nonprofit health system, structuring competitive landscape analysis and 50+ stakeholder interviews into a decision-ready framework. Designing a Phase IV quantitative survey using MaxDiff and choice-based conjoint methodology.

Market Research Competitive Analysis Stakeholder Interviews Focus Groups Survey Design Max Diff Conjoint Analysis Storytelling

Current

Strategy & Content Consultant

Current

Grayson Sky

Nov 2025 - Present (10 months)

Led brand identity development and social media strategy for talent clients, translating personal brand ethos into content strategy and audience-building systems. Led consumer research and behavioral insights across 8 retained client accounts.

Brand Identity Social Media Strategy Content Strategy Audience Growth Consumer Research Behavioral Insights AI Synthesis

Behavioral Science & Strategic Insights Associate

Jump AI

Nov 2025 - Apr 2026 (5 months)

Partnered with the Head of Insights to embed a customer-first perspective into product decisions. Designed and facilitated research workshops, built the Client Sentiment Index using GPT-assisted NLP and Python, and co-authored the company's first Financial Advisor Insights Report.

Behavioral Science Strategic Insights Workshops NLP Python Client Sentiment Index Financial Advisor Insights

Research Assistant

The Wharton School

Jan 2025 - Aug 2025 (7 months)

Partnered with Professor Americus Reed II to build theory on brand loyalty and identity-language framing. Designed and ran 10-15 randomized controlled experiments using causal inference methods in Python and R.

Experimental Design Causal Inference Python R Brand Attachment Decision making

Consultant, Behavioral Science Capstone

ideas42

Aug 2024 - May 2025 (9 months)

Led mixed-method research diagnosing barriers to credit access for women and POC small business owners. Co-authored a cross-national quasi-experimental study using ordered logistic regression in Stata and Python.

Mixed Methods Research Survey Design Digital Ethnography Policy Reviews Ordered Logistic Regression Stata Python

Project Lead

proSapient

Mar 2024 - Jul 2024 (4 months)

Worked with C-suite executives across 120+ enterprise engagements, translating business questions into structured research programs. Built AI-first workflows increasing team efficiency by 40% and cutting turnaround time by 20%.

Research program AI First Workflows Team Management Customer Retention Revenue Growth

Senior Associate

proSapient

Sep 2021 - Mar 2024 (2 years 6 months)

Worked directly with C-suite executives and subject-matter experts across 120+ enterprise engagements, translating ambiguous business questions into structured research programs. Managed and trained a 7-person team and grew core accounts by 120%.

Research program Team Management Customer Retention Revenue Growth AI First Workflows

Education

Degrees, certifications, and relevant coursework

University of Pennsylvania

Master of Science, Behavioral and Decision Sciences

2024 - 2025

Pursued a Master of Science in Behavioral and Decision Sciences at the University of Pennsylvania, College of Liberal and Professional Studies, from August 2024 to August 2025.

University of Tennessee, Knoxville

Bachelor of Arts, Economics and Research/Experimental Psychology

2017 - 2021

Earned a Bachelor of Arts in Economics and Research/Experimental Psychology from the University of Tennessee, Knoxville, from August 2017 to May 2021.