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Lucila Marti

@lucilamarti

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Product Designer shaping 0-to-1 digital products at Bridge for Billions and Telefónica.

Spain

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What I'm looking for

I’m looking for complex challenges and 0-to-1 products and experiences where strategy, technology and design come together.

At Bridge for Billions, I designed entrepreneurship programmes and digital experiences for brands including Coca-Cola, DoorDash, IKEA and EDP. I connected product and experience strategies to each programme’s needs, developing accessible experiences across the platform, website, branding and programme design.

At Telefónica, I designed web experiences and interactive dashboards, using user behaviour and digital performance data to inform UX decisions. I now work as a Freelance Product Designer, taking digital products from strategy and concept through UX/UI and final execution.

Experience

Work history, roles, and key accomplishments

Current

Freelance Product Designer

Current

Freelance

Sep 2025 - Present (1 year 1 month)

Digital product design from 0→1, covering product strategy, concept definition, UX/UI and final execution. Collaborated with founders, developers and multidisciplinary teams to bring products from idea to reality.

Product Strategy UI UX Wireframing Prototyping Visual Design Information Architecture User Flows

Product & Experience Designer

Bridge for Billions

Jan 2024 - Sep 2025 (1 year 8 months)

Designed entrepreneurship programmes and digital experiences for global brands including Coca-Cola, DoorDash, IKEA and EDP. Developed brand identities and visual systems tailored to each partner, with a focus on accessibility and inclusion.

UI UX Branding Visual Systems Accessibility User Acquisition Marketing Strategies

Product Designer / UX/UI Designer

Telefónica

Sep 2022 - Jan 2024 (1 year 4 months)

Designed digital products and experiences across Telefónica's digital ecosystem, combining user needs, business objectives and data-driven insights. Collaborated on major initiatives such as Mobile World Congress and Metaverse Day.

UI UX Usability Accessibility Information Architecture Data Analysis Collaboration

Digital & UX/UI Designer

ServicePlan

Apr 2022 - Sep 2022 (5 months)

Designed digital marketing strategies and experiences, translating creative concepts into engaging digital campaigns and activations. Collaborated with creative, strategy and account teams to transform brand objectives into digital experiences.

Digital Marketing UI UX Interactive Experiences Campaign Design Collaboration

HR Consultant

INCOEM HR Consulting

Jan 2020 - Jan 2022 (2 years)

Participated in support of team building sessions, personnel selection, and other human resources activities, contributing to improved team cohesion and internal organization.

Team Building Recruitment And Selection HR Activities