Looking for a job

Mohini Sharma

@mohinisharma1

I build premium lifestyle brands through social content, campaigns, CRM, retail storytelling and influential partnerships.

India

Message

What I'm looking for

I'm looking to lead brand communication, content and integrated marketing for premium lifestyle brands, shaping campaigns across digital, CRM, retail, PR and experiential touchpoints.

At Jaypore, I own end-to-end brand communication across campaigns, retail, digital, CRM and PR for a premium fashion and lifestyle house. I shape brand tone, identity and consumer experience across every touchpoint.

I lead social and digital content, campaign shoots, lookbooks, website creatives, emailers, paid social and retail storytelling. I also conceptualised and lead Women of Substance, connecting community storytelling with retail and experiential activations.

Across Blackberrys, ARM Worldwide, Asort and the Ministry of Information & Broadcasting, I've built integrated campaigns, managed creator and agency partnerships, and delivered content for fashion, lifestyle, technology and public campaigns.

Experience

Work history, roles, and key accomplishments

Senior Manager – Content & Communication

Jaypore

Jan 2024 - Apr 2026 (2 years 3 months)

Owned end-to-end brand communication strategy for a premium fashion & lifestyle house, driving 360° marketing across brand campaigns, retail, digital, CRM and PR. Led creative direction for campaign shoots, website creatives, and retail communication, and managed PR, celebrity/KOL partnerships and agency relationships.

Brand Strategy Content Strategy Social Media CRM Email Marketing Photo Shoot Coordination PR Influencer Marketing Agency Management Campaign Management Retail Marketing Budget Management

Brand Communication Manager

Blackberrys

Dec 2022 - Jan 2024 (1 year 1 month)

Led brand strategy, positioning and integrated campaign planning for a premium fashion brand. Directed retail marketing and visual merchandising for GTM campaigns across 200+ stores, managed influencer and celebrity partnerships, and oversaw brand budgets and agency partners.

Brand Strategy Integrated campaign planning Retail Marketing Visual Merchandising Influencer Marketing Celebrity Partnerships Budget Management Market Research Competitive Analysis Agency Management

Senior Social Media Manager

ARM Worldwide

Oct 2021 - Dec 2022 (1 year 2 months)

Led social media strategy, content ideation and page management for Tecno Mobiles across Instagram, Facebook and Twitter. Drove brand visibility through creator and publication partnerships and integrated digital campaigns with offline store activations.

Social Media Strategy Content Ideation Page Management Instagram Facebook Twitter Creator Partnerships Campaign Integration Brand Consistency

Content Manager

Asort

May 2018 - Oct 2021 (3 years 5 months)

Owned content and community strategy across 8 fashion/lifestyle labels and a 700,000+ member community. Directed website, PLP, brand-page and CRM storytelling, and led large-scale product launches and national events.

Content Strategy Community Management Brand Voice Website Content CRM Product Launch Event Management Cross Functional Collaboration

Account Manager

Ministry of Information & Broadcasting

Aug 2016 - May 2018 (1 year 9 months)

Developed content and communication strategy for large-scale public campaigns across digital platforms. Coordinated with stakeholders and agency partners to execute integrated communication campaigns.

Content Strategy Communication Strategy Digital Platforms Stakeholder Coordination Agency Management Campaign Execution