Open to opportunities

Bipasha Banerjee

@bipashabanerjee

Brand manager and content strategist crafting end-to-end digital presence for brands, powered by hands-on content creation.

India

Message

What I'm looking for

I’m looking for a role where I can own content strategy end to end, create alongside the team, and use performance data to steer brand messaging—ideally with cross-functional autonomy and room to grow into bigger brand ownership.

I’m a Content Strategist and Brand Manager with three years of experience building content strategy and owning brand presence end to end—for agency clients, D2C brands, and as an independent creator.

What differentiates my work is firsthand content creation. My personal Instagram channel (9M+ organic reel views) trains my trend calls from direct platform experience, and I’ve tested that instinct across 10+ client brands simultaneously.

In my recent role as Brand Manager at The Evolve Studio, I built multi-format content strategy—scripts, reels, captions, banners, and emailers—while writing detailed briefs, reviewing deliverables, and aligning messaging with audience behavior and performance data.

Previously, at 8th Day Café I owned the brand’s complete digital presence end to end, leading influencer marketing, PR initiatives, and community engagement to drive organic growth. I also bring cross-industry flexibility from running digital campaigns and supporting celebrity PR as a PR Intern, plus ongoing independent collaborations with brands like Underneat and Shoppers Stop.

Experience

Work history, roles, and key accomplishments

Brand Manager

The Evolve Studio

Jan 2025 - Jan 2026 (1 year)

Built and managed multi-format content strategy across 10+ client brands, owning end-to-end scripting, creative briefs, and delivery. Reviewed deliverables with structured feedback, tracked platform trends, and presented performance-aligned recommendations to clients.

Content Strategy Creative Briefs Performance Analytics Content Review Cross Functional Stakeholder Management

Brand Manager

8th Day Cafe

Jan 2023 - Jan 2025 (2 years)

Owned the brand’s complete digital presence end to end, from ideation through execution and reporting. Led influencer marketing, PR initiatives, community engagement, and iterated reel/ad creative based on performance.

Digital Brand Management Influencer Marketing Community Engagement Social Media Content Production Reel & Ad Scripting Cross functional Coordination

Social Media Manager

Marketing Binge

Jan 2022 - Jan 2023 (1 year)

Ran digital campaigns across fashion, interiors, and non-profit clients, adapting messaging to each audience. Tracked content performance and platform algorithm shifts to optimize reach and engagement, briefing designers and reviewing outputs against campaign goals.

Campaign Planning Social Media Marketing Performance Optimization Audience Research Creative Briefing Content Review Short form Video

PR Intern

Searchlight Communications

Jan 2022 - Present (4 years 5 months)

Supported celebrity PR efforts including media coordination and press coverage for high-profile clients. Assisted with on-ground shoot management and coordinated PR logistics.

Public Relations (PR)Media Coordination Press Coverage Support