At Cove And Lane Lifestyle Pvt Ltd., I drove content and campaign execution that contributed to 40% brand growth. I also shaped brand strategy and campaign direction across digital storytelling, lifestyle positioning, and community initiatives.
Before that, I managed social media strategy and content planning at Cove And Lane, including grid design, campaign execution, and brand copy. I used competitor research and audience insights to help optimise digital performance and engagement.
At Prada Group, I managed digital catalogs and campaign workflows, contributing to a 20% increase in customer repurchases. I also coordinated exclusive PR and clienteling events alongside in-store activations, resulting in a 30% revenue uplift.
My experience also includes social campaigns and retail events at Karl Lagerfeld, visual merchandising at Russell & Bromley Ltd., and content and paid campaigns for local fashion and lifestyle brands at Writerdesk. I hold an MSc in International Luxury Marketing from Oxford Brookes University, awarded with Distinction.
