Open to opportunities

Mohamed User

@mohameduser1

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Digital Marketing Director with a decade of strategic experience.

Germany

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What I'm looking for

I'm seeking a role that fosters innovation and allows me to drive impactful marketing strategies while collaborating with diverse teams.

I'm Mohamed Ali, a seasoned Digital Marketing Director with over a decade of experience in driving results for multinational brands. My expertise lies in bridging the gap between marketing and human psychology, allowing me to craft data-driven campaigns that exceed targets. Leading a team of over 40 experts, I focus on developing innovative business acquisition strategies and fostering key vendor relationships.

Throughout my career, I have successfully implemented AI-driven marketing solutions and optimized workflows, resulting in significant profitability improvements. My passion for consumer behavior and strategic planning has enabled me to lead successful campaigns for renowned clients like Deutsche Bank and IKEA, driving substantial growth and engagement.

Experience

Work history, roles, and key accomplishments

Current

Director Paid Search Marketing

Current

GroupM

Apr 2024 - Present (1 year 2 months)

As Director of Paid Search Marketing, I lead a team of over 40, focusing on strategic growth and managing vendor relations. I developed an AI performance marketing solution and improved profitability by 30% quarter over quarter through efficient time allocation.

Paid Search Vendor Management Strategic Development Performance Marketing Team Leadership Campaign Optimization Data Analysis Automation Digital Marketing

Director Digital Consulting

EssenceMediaCom

Apr 2023 - Apr 2024 (1 year)

In my role as Director of Digital Consulting, I developed client strategies and led new business acquisition efforts. I successfully launched DynMedia in Germany, achieving over 250k subscriptions in the first six months through optimized digital campaigns.

Digital Strategy New Business Acquisition Campaign Management Thought Leadership Performance Optimization Multi channel Marketing Team Leadership Market Analysis Innovation

Director Media Activation

EssenceMediaCom

Jun 2022 - Apr 2023 (10 months)

Managed a team of 12 in the Director Media Activation role, focusing on cross-channel marketing strategies. I developed strong client relationships and implemented quality assurance frameworks, leading to significant lead generation and conversion value.

Team Management Cross Channel Marketing Quality Assurance Data Solutions Campaign Optimization Performance Marketing Strategic Planning Vendor Management

Senior Professional Performance Marketing

JustEat Takeaway

Oct 2020 - May 2022 (1 year 7 months)

Led a team of 4 in executing performance marketing initiatives across various channels. Achieved over 15x ROAS and generated more than 1 million in incremental revenue within the first 8 months through strategic channel expansions.

Performance Marketing Team Leadership SEO Paid Social Lead Generation Project Management Strategic Development Revenue

Project Lead Paid Social & Programmatic

Foot Locker

Apr 2019 - Aug 2020 (1 year 4 months)

As Project Lead, I implemented Paid Social and Programmatic advertising across EMEA markets, achieving over 10 million in revenue in the first year with a 10x ROAS.

Paid Social Programmatic Advertising Project Management Revenue Digital Marketing Campaign Management Team Leadership Performance Analysis EMEA Market

Performance Marketing Specialist

Biodiet

Jan 2013 - Apr 2019 (6 years 3 months)

Managed SEO and SEM projects, focusing on strategic analysis and planning. Developed project schedules and benchmarks for complex initiatives, ensuring successful delivery and user support.

SEO SEM Project Management Digital Marketing User Support Performance Metrics Campaign Planning Data Analysis Team Collaboration

Education

Degrees, certifications, and relevant coursework

Universidad Isabel I

Master Degree, Project Management

Master Degree in Project Management, focusing on advanced project management techniques and methodologies to effectively lead and manage projects across various industries.

Universidad de Barcelona

Bachelor Degree, Business Administration

Bachelor Degree in Business Administration, covering essential business principles, management strategies, and economic theories to prepare for a career in business.