At Monks, I delivered a portfolio spanning digital products, AI transformation, creative production, and experiential programmes for clients including Google, PIF, and Red Sea Global. I also directed the DCT Abu Dhabi Welcome Centre, bringing together immersive visitor experiences and an AI-powered digital concierge.
For PIF, I spearheaded an AI Transformation programme and designed an enterprise-scale Agentic Marketing Operating System. I also directed PIF’s global social ecosystem and advised executive leadership on AI governance and organisational transformation.
Across projects including Gamers8, VidCon Abu Dhabi, and the FIFA Fan Zone, I brought creative, technology, production, and live operations together to deliver large-scale experiences. My work spans business, technology, and creativity, with a focus on turning ambitious ideas into commercially successful programmes.

