Open to opportunities

Omar Kabbani

@omarkabbani

Message

I build culturally relevant regional brands and integrated campaigns across the GCC.

United Arab Emirates

Message

What I'm looking for

I'm looking to lead culturally relevant brand transformation, integrated campaigns, market expansion, and AI-enabled marketing operations across the GCC.

At Burson, I lead integrated regional campaigns across the UAE, Saudi Arabia, and Egypt for government, semi-government, and multinational organizations. I build brand platforms, localize campaigns, and connect creative, PR, social, experiential, content, and digital teams.

I've managed multimillion-AED creative, production, and marketing P&Ls, including a 19M AED portfolio at Burson. My work has helped expand client bases by 17%, improve production efficiency by 20–30% through AI-enabled workflows, and support regional growth.

Across I Carry, T. Durden Studio, Ashekman Group, Nineteen84, FP7/McCann, and Publicis Group, I've delivered go-to-market strategies and multi-platform campaigns for technology, lifestyle, government, NGO, and private-sector brands. I bring a design-led approach to strategic storytelling, audience engagement, partnerships, and market expansion.

Experience

Work history, roles, and key accomplishments

Current

Regional Brand and Creative Director

Current

Burson

Oct 2021 - Present (4 years 11 months)

Lead integrated regional campaigns across UAE, Saudi Arabia, and Egypt, managing cross-functional teams and a creative and production P&L of 19M AED. Introduced AI-enabled workflows improving production efficiency by 20–30% and expanded the client base by 17%.

Campaign Management Brand Strategy Creative Direction Cross functional Leadership P&L management AI Integration Audience Engagement Business Development

Brand Strategy Director

Carry

Sep 2020 - Sep 2021 (1 year)

Led go-to-market launch strategy across UAE and Lebanon for a peer-to-peer technology and delivery platform, developing brand positioning and communication strategy. Directed integrated campaigns across digital, social, partnerships, and experiential channels.

Go To Market Strategy Brand Positioning Communication Strategy Customer Engagement Integrated Campaigns Digital Marketing Social Media Marketing Experiential Marketing Growth Strategy

Creative and Brand Strategy Director

T. Durden Studio

Sep 2015 - Sep 2021 (6 years)

Led integrated campaigns across branding, content, digital, and experiential communications for NGOs, government entities, and lifestyle brands. Managed a creative and production P&L of 8M AED and contributed to business growth through strategic partnerships.

Brand Strategy Creative Direction Integrated Campaigns Content Strategy Digital Marketing Experiential Marketing P&L management Partnerships Campaign Management

Head of Brand

Ashekman Group

Dec 2013 - Sep 2015 (1 year 9 months)

Led brand development, integrated marketing, and audience engagement initiatives across the GCC, managing multi-platform campaigns and a marketing and production P&L of 12M AED. Contributed to regional expansion and increased project growth by 15%.

Brand Development Integrated Marketing Audience Engagement Social Media Marketing Experiential Marketing Digital Marketing P&L management Team Management

Associate Creative Director

Nineteen84

Jul 2010 - Nov 2013 (3 years 4 months)

Led integrated campaign development across digital, social, film, and ATL communications, managing multidisciplinary teams and overseeing regional retainers and large-scale campaign rollouts.

Integrated Campaigns Digital Marketing Social Media Marketing Film Team Management Campaign Strategy Multi Region Campaigns

Digital Art Director

FP7 / McCann

Jun 2007 - Jun 2010 (3 years)

Created 360 campaigns across digital, film, print, and outdoor, attended PPMs, and supported major TVC productions. Delivered creative concepts for regional and international brands.

Digital Design Film Print Outdoor TVC Production Creative Concepts Art Direction