Looking for a job

Mónica Merino Cesper

@mnicamerinocesper

Marketing & Customer Engagement Analyst at Niu App who designed audience segments and built campaign dashboards to guide weekly decisions.

Switzerland

Message

What I'm looking for

I’m motivated to contribute to mission-driven fundraising campaigns and outstanding client service.

At Niu App, I designed audience segmentations and data-driven campaign plans to improve engagement and retention. I also built and maintained dashboards tracking campaign KPIs across channels, with reports that guided weekly decisions.

At Banco Davivienda, I managed the bank-wide rollout of electronic invoicing, coordinating teams and tracking milestones against regulatory deadlines. I also produced compliance reports for the Ministry of Finance and the financial supervisory authority.

As an independent content creator, I manage campaigns across Instagram and TikTok, testing formats and using performance data to refine content. My work reached 314K accounts in 90 days, and I’m currently pursuing an MSc in Business Administration, Major Marketing, at HSLU Lucerne.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Customer Engagement Analyst

Current

Niu App

Sep 2025 - Present (1 year 2 months)

Designed audience segmentations and data-driven campaign plans to improve engagement and retention. Built and maintained dashboards tracking campaign KPIs and produced reports guiding weekly decisions.

Campaign Strategy Segmentation performance reporting Dashboarding KPI Tracking Data Analysis

Current

Independent Content Creator

Current

Instagram & TikTok

Jan 2023 - Present (3 years 10 months)

Owned strategy, copy, production, scheduling, QC, and performance review across two platforms. Achieved 12,200+ followers and 1.2M+ views in 90 days through A/B testing content formats.

Content Strategy Copywriting Social Media Management A B Testing Audience Insights Performance Reviews

Administrative Assistant — Controlling & Finance

Nestlé

Jun 2025 - Aug 2025 (2 months)

Audited and corrected data inconsistencies across financial reporting systems. Built reliable performance dashboards that improved financial visibility for controlling and management teams.

Quality Control Data Accuracy Financial Reporting Dashboarding Power BI

Financial Analyst & Project Manager

Banco Davivienda

Mar 2022 - Oct 2024 (2 years 7 months)

Managed the bank-wide rollout of electronic invoicing, defining timelines and coordinating cross-departmental teams. Produced daily compliance reports for regulatory authorities and prepared analytical summaries for senior management.

Project Management Regulatory Compliance Financial Reporting Data Analysis Stakeholder Management

Finance Intern

SISA S.A.

Nov 2021 - Jan 2022 (2 months)

Analyzed profitability and financial stability ratios for the Annual Report and assessed COVID-19 impact on premiums and claims. Supported data automation to improve reporting efficiency.

Financial Analysis Data Automation Reporting

Corporate Banking Intern

Banco Cuscatlán S.A.

Nov 2020 - Jan 2021 (2 months)

Conducted international benchmarking of credit and debit card products and proposed tailored solutions for the local market following competitive analysis.

Competitive Analysis Benchmarking Product Analysis