At Lumiar Agency, I manage brand partnerships for two creators, working with brands including Disney+, Philips, Pedigree and Shopee. By shaping their organic content strategy and using performance data to price sponsored posts, I helped grow their combined audience by 37% and tripled the rate per post.
For Auren Energia, I repositioned an inactive internal Instagram with employee interviews, animations and carousels, doubling engagement from 5% to 11%. I also built channel measurement in Brevo and Google Analytics, helping raise the newsletter open rate from 60% to 75% through reporting and A/B testing; my background also includes business journalism, newsroom production and PR.
