Open to opportunities

Tania Boueri

@taniaboueri

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Experienced brand manager with a focus on strategic marketing.

Cyprus

Message

What I'm looking for

I am looking for a role that challenges my strategic thinking and allows for creative marketing solutions.

I am a seasoned brand manager with extensive experience in developing and implementing successful marketing strategies across various markets in the Middle East and North Africa. My journey began with a Bachelor of Arts in Advertising and Marketing Communications, and since then, I have honed my skills in project management, strategic thinking, and communication strategy while working with renowned brands such as Durex, McVitie's, and Hawaiian Tropic.

Throughout my career, I have consistently delivered results, such as increasing market share for McVitie's Digestive by 4 points and successfully launching multiple products in competitive markets. My entrepreneurial spirit led me to establish Stit'CHIC, a business that bridges traditional embroidery with modern market needs, showcasing our products at prestigious events like the Limassol Boat Show and Cannes Yacht Festival. I thrive in dynamic environments where I can leverage my mentoring and advisory skills to foster team growth and drive brand success.

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Experience

Work history, roles, and key accomplishments

Current

Owner

Current

Stit’CHIC

Mar 2019 - Present (6 years 8 months)

Founded Stit’CHIC to develop business for a family-owned embroidery atelier. Focused on expanding into international markets, creating new product lines, and enhancing online presence. Successfully showcased products at major international boat shows and design fairs.

Business Development Market Research Social Media Marketing Event Planning Client Relationship Management Branding Negotiation Project Management

Regional Senior Brand Manager

Obegi Consumer & Home Solutions SAL

Feb 2016 - Mar 2019 (3 years 1 month)

Managed Newell's full portfolio across Lebanon, Jordan, Iraq, and Morocco. Developed business plans, pricing strategies, and executed product launches while ensuring alignment with distributors and brand objectives.

Brand Management Strategic Planning Budget Management

Category Marketing Manager

Obegi Consumer Product SAL

Apr 2012 - Jan 2016 (3 years 9 months)

Developed and managed the para pharmaceuticals category, ensuring sustainable growth through strategic marketing and effective resource management. Led market research and developed customer agreements.

Marketing Strategy Portfolio Management Budget Management

Category Marketing Manager

Obegi Consumer Product SAL

Mar 2011 - Mar 2012 (1 year)

Oversaw the confectionery category, driving growth through strategic planning and execution of marketing initiatives. Managed budgets and led market research to inform brand positioning.

Category Management Strategic Planning Marketing Execution Budget Management

Unit Manager

Tamer Group

Sep 2003 - May 2006 (2 years 8 months)

Developed and implemented marketing plans and budgets, ensuring brand profitability and market share growth. Coordinated with sales and production teams to enhance product visibility.

Marketing Management Budgeting Brand Development Market Analysis

Product Development Analyst

Unipak s.a.l

May 2000 - Aug 2003 (3 years 3 months)

Developed innovative packaging solutions for the Food & Beverage sector. Provided technical support and market analysis to drive product development and client engagement.

Product Development Market Analysis Technical Support Client Engagement