Monica Vernia

Developed annotated wireframes for the redesign of 32 shopping centres websites for the Landsec group, which defined features and user journeys and helped getting feedback from stakeholders. Conducted UX audits on careers websites of Kingfisher, B&Q, Screwfix which identified usability and accessibility issues and provided actionable solutions.

Designed from research to launch Test & Learn and Optimisation activities across 13 company e-commerce websites, achieving significant results such as a +6.37% search product click rate and +0.72% conversion rate increase. Used a wide range of Quantitative UX research methods, including online user testing studies and analysis of GA and AB testing, to define and validate design hypotheses. Created

Designed from concept to launch a native iOS and Android mobile app (SmarLab) for interactive audience participation during virtual and hybrid events. This involved user interviews, personas creation, core user journeys design, competitors research, low and high fidelity wireframes, prototypes, user testing, and UI design.

Redesigned a self-storage booking website using GA and HotJar data to inform design decisions and validated the design with in-person usability testing, which improved conversion rate by 0.2%+ and decreased overall bounce rate by 30%. Implemented accessibility compliance WCAG 2.1 AA for a University of Oxford scholarship website and redesigned their donation forms.

Executed UX/UI design for the company's SaaS e-learning platform (SmartLab), which won the Gold Award for Best Blended Learning Programme in 2016, designing both participant and Admin dashboard sides. Performed UI design for a supplier management platform for Barclays bank. Designed brand-compliant printed and digital collateral material and infographics for client events.

Contributed to UI design of landing pages for Ray-Ban.com. Managed e-commerce content and activities for the publishing team in China, supporting new product launches across US and European websites. Collaborated closely with UX, marketing, IT, business, brand, and other corporate teams.

Undertook a professional certificate program to specialize in user research. Focused on mastering various methodologies and practical applications of user research in design processes.

Obtained a Master's degree with a specialization in Visual and Web Design. Developed advanced skills in digital design principles, user interface creation, and web development.

Completed both Master's and Bachelor's degrees in Industrial Design. Gained comprehensive knowledge in product development, aesthetics, and user-centered design principles.