Mitali User

Create and publish high-performing social media and video content aligned with Observer’s editorial voice to drive reach and engagement across platforms.

Write LinkedIn posts and blog articles translating technical and hybrid-work topics into clear, engaging B2B content and optimize for SEO and reach.

Collaborated with NGOs including Médecins Sans Frontières to create impactful campaigns that amplified mission messaging and organizational impact.

Enhanced brand visibility by 25% through strategic content creation and high-engagement video production for partner venues, collaborating with brand and paid teams.

Executed a national digital marketing strategy and produced targeted social media campaigns and in-person events to increase candidate engagement and brand awareness.

Engaged over 100 potential supporters weekly as a face-to-face fundraiser, converting ~25% into regular contributors to support sustainability campaigns.

Managed brand-building and sales at a national rugby match, selling over 400 radios in three hours through targeted engagement and effective pitching.

Increased social media engagement by 30% by producing high-quality video content and collaborating with teams to publish across multiple platforms.

Streamlined backstage operations reducing setup time by 20% and produced cinematic films and adverts to promote runway shows across social platforms.

Grade: 2:1 Honours

Activities and societies: Cardiff Employability Award; Vice-Chancellor’s Scholarship

Completed a BA in Media & Communications with a focus on digital marketing, content strategy, and video production, graduating with 2:1 honours.

Completed CBSE High School Diploma.