Bridgit Mahoney

Video strategist working to utilize creative optimization solutions for platform development and video streams. I bring deep preproduction strength—especially script coverage and script writing—so the right video story lands in the right place.

At People Magazine (People.com), I determined optimal placement of original and sponsored videos and logged weekly video performance from every platform, including “People in 10,” human interest clips, and featured long-form content. I analyzed video performance metrics with both technical skills and strategic insights, driving more than 1 billion video views and video impressions annually—plus a record 2.2 billion views and 2.58 billion video impressions in 2023.

I also proofread and edited scripts for short-form videos tied to breaking news, and I produced live red-carpet interviews for each major award show annually. On top of editorial work, I published video content for cover stories and scheduled and wrote social copy for videos shared on Twitter and Facebook.

Earlier, as Digital Video Coordinator, I optimized featured and related videos across 90% of website articles to drive ad sales, coordinated video content across multiple verticals, and supported a variety of monetized videos for a Geico $1 million ad campaign. I captioned YouTube and Facebook videos for both People and Entertainment Weekly, and I filmed live celebrity interviews for Facebook and Instagram.