Mirambika Routaray
@mirambikaroutaray
I build Pardot nurture programs that convert B2B leads into pipeline.
IndiaWhat I'm looking for
At Persistent Systems, I own the end-to-end lead lifecycle, from capturing and qualifying leads to nurturing and routing them to sales. I build Pardot Engagement Studio journeys, segmented email campaigns, landing pages, forms, and dynamic content to improve lead capture and conversion.
Previously at SMARTe Inc., I led campaign specialists and built Pardot automation, form-generation, and tracking systems for dependable MQL/SQL reporting. I scaled email strategy, created personalized ABM templates, and hand-coded HTML promotional emails across email, LinkedIn, and SMS programs.
I’ve also directed a 15-person global demand-generation team at XDBS Corporation and bring an early foundation in data integrity, CRM cleansing, reporting, SQL Server, PeopleSoft, and Excel validation.
Experience
Work history, roles, and key accomplishments
Owns the end-to-end lead lifecycle, architecting automated nurture journeys in Pardot Engagement Studio and optimizing email campaigns, landing pages, and A/B tests to improve engagement and conversion.
Education
Degrees, certifications, and relevant coursework
Visvesvaraya Technological University
Bachelor of Engineering, Information Science & Engineering
Bachelor of Engineering in Information Science & Engineering from Visvesvaraya Technological University, Karnataka, completed in 2011.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
Skills
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