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Minika Edem

@minikaedem

Senior Sales & Account Management leader driving B2B growth through data-driven solutions.

Nigeria
Message

What I'm looking for

I’m looking to lead B2B sales/account growth—acquiring new logos, expanding revenue, and driving digital transformation using data, structured reviews, and executive-level consultative selling.

I’m a Senior Sales & Account Management professional with 10+ years of experience driving enterprise and SME growth across banking, financial services, and technology-enabled solutions. I focus on consultative selling, executive engagement, and data-driven decision-making to deliver new logo acquisition and sustainable revenue expansion.

At PalateHub (Digital Marketplace Platform), I own performance and commercial outcomes for 60+ active merchant accounts, partnering with Sales and Operations to drive adoption, retention, and revenue growth. I contributed to ₦300M+ in expansion revenue, increased active merchant usage by 11%, and reduced repeat support issues by 16% through enablement and process improvements.

Previously at Access Bank Plc, I held commercial responsibility as a Branch Manager and led a team of 20+ Relationship Officers with disciplined pipeline management and target delivery. I delivered 117% (2023) and 125% (2024) of profit and activation targets, contributed ₦550M+ in revenue, and later managed 350+ SME and business accounts—generating ₦400M+ in incremental revenue and achieving 180% of SME deposit growth.

Experience

Work history, roles, and key accomplishments

PA
Current

Client Success Manager

PalateHub

Jan 2025 - Present (1 year 3 months)

Owned commercial outcomes for 60+ merchant accounts, driving adoption and revenue expansion that contributed ₦300M+ in expansion revenue. Increased active merchant usage 11% and reduced repeat support issues 16% through targeted enablement, onboarding optimization, and business reviews.

AP

Branch Manager

Access Bank Plc

Jan 2022 - Jan 2025 (3 years)

Led full branch commercial responsibility, coaching 20+ Relationship Officers and delivering 117% (2023) and 125% (2024) of profit and activation targets, contributing ₦550M+ in revenue. Acted as an escalation point for enterprise/SME clients and supported digital payments adoption, POS deployment, and CX improvements.

AP

Account Executive

Access Bank Plc

Jan 2015 - Jan 2020 (5 years)

Managed and grew 200+ client accounts annually, delivering ₦250M+ in revenue through structured upsell and cross-sell of banking and digital products. Achieved 33% year-on-year portfolio growth by leading needs analysis, pricing discussions, and onboarding while maintaining CRM accuracy for forecasting and compliance.

Education

Degrees, certifications, and relevant coursework

University of Lagos logoUL

University of Lagos

Bachelor of Science, Finance

Earned a B.Sc. in Finance from the University of Lagos.

Tech stack

Software and tools used professionally

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