Maheen Ali Cheema
@maheenalicheema
I am a Social Media Manager and Content Writer driving engagement, reach, and ROI across global markets.
PakistanWhat I'm looking for
I am a Social Media Manager and Content Writer with 3+ years of agency and in‑house experience managing campaigns across Australia, the UK, and the USA. I build platform‑specific strategies for Facebook, Instagram, TikTok, LinkedIn, Twitter (X), YouTube and WordPress, driving engagement, reach and measurable ROI.
I combine content planning, community management, paid ads and performance reporting with tools like Meta Business Suite, Meta Ads Manager, Google Business Manager, Hootsuite, Buffer, Canva and Google Analytics. My background includes managing accounts for agencies and institutions, leading writing teams, producing published analysis, and an MPhil in Defense and Strategic Studies.
Experience
Work history, roles, and key accomplishments
Social Media Manager
International Centre of Excellence
Managed both campus social media handles (Facebook, Instagram, YouTube, TikTok, LinkedIn) and led cloud campaigns to increase institutional visibility and community engagement. Coordinated cross-channel content and performance tracking.
Social Media Accounts Manager
Digify Agency
Managed social media accounts and content calendars for hospitality, tourism, and automotive clients, optimizing posts and running Meta Ads to improve engagement and reach. Produced blog and WordPress content and coordinated campaign performance reporting.
Content Writer & Social Media Executive
Pakistan Institute for Parliamentary Services
Created professional writing, campaign content, and video scripts focused on legislative business and workshops, and managed content calendars and Meta Ads for parliamentary outreach. Assisted in drafting parliamentary letters and reports.
Social Media Manager & Content Writer
QuellxCode
Produced reports, blogs, and op-eds while managing social campaigns to articulate product narratives and drive audience engagement across US markets. Prepared performance reports and content optimizations.
Content Writer & Social Media Executive
Optimized Digital
Developed content and managed social channels for agency clients, delivering scripts, press releases, and WordPress content for national events and summits to drive awareness and engagement. Conducted copywriting and campaign execution.
Research Team Lead
Massive Dynamics
Led the research and writing department for a national dialogue on economic security and environmental change, coordinating reports, QA processes, and team deliverables. Managed editorial standards and stakeholder communications.
Education
Degrees, certifications, and relevant coursework
NUNational Defence University
Bachelor of Arts in International Relations, International Relations
Grade: A
Activities and societies: Authored 'Unlocking Education Through STEAM' (The Nation): https://www.nation.com.pk/07-Mar-2023/unlocking-education-through-steam
Bachelor of Arts in International Relations from National Defence University, Islamabad; thesis titled "Maze of Emancipation Entangled in White Feminism: A Case Study of the Role of US Media in Afghanistan" (graded A).
QUQuaid-i-Azam University
Master of Philosophy (MPhil) in Defense and Strategic Studies, Defense and Strategic Studies
Activities and societies: Published 'Tech War' book review in IPRI Journal: https://journal.ipripak.org/wp-content/uploads/2023/06/Book-Review-5-IPRI-Journal-XXIII-I-Maheen-Ali-Cheema-final.pdf
Master of Philosophy in Defense and Strategic Studies from Quaid-i-Azam University, Islamabad.
Availability
Location
PakistanAuthorized to work in
Job categories
Skills
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