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Émilie Cardinal

@miliecardinal

I build beauty-brand social media campaigns informed by client insight, consumer behavior, and e-commerce marketing training.

Canada

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What I'm looking for

I'm looking to transition into a digital marketing role where I can apply my beauty-industry knowledge, social media campaign experience, e-commerce training, and understanding of customer loyalty.

I'm building digital marketing campaigns for beauty businesses, combining hands-on client insight with formal training in e-commerce, social media marketing, and campaign strategy.

At Xoxo Nailz, I developed and executed a six-month Instagram and TikTok strategy to increase local brand awareness and engagement. I created content pillars and promotional graphics in Canva, researched keywords and hashtags, and used engagement metrics to refine delivery.

My work as a Professional Esthetician at Peppermint Spa and The Ten Spot has strengthened my understanding of consumer behavior, retail product marketing, client retention, and brand loyalty. I’ve matched premium skincare products to client needs, built recurring client relationships, and supported retail conversions through consultations.

I’m fluent in English and French and bring experience in customer-facing operations, scheduling, and hospitality. I’m eager to apply my beauty-industry perspective and proactive work ethic in a digital marketing role.

Experience

Work history, roles, and key accomplishments

Current

Social Media Marketing Collaborator

Current

Xoxo Nailz

Jan 2026 - Present (9 months)

Developed and executed a 6-month social media marketing strategy across Instagram and TikTok to increase local brand awareness and engagement. Designed content pillars and promotional graphics using Canva, and conducted keyword and hashtag research to optimize post discoverability.

Social Media Marketing Instagram TikTok Canva Keyword Research Hashtag Research Engagement Tracking

Current

Professional Esthetician

Current

Peppermint Spa

May 2025 - Present (1 year 5 months)

Act as a frontline brand advocate, providing strategic consultations and expert product knowledge to drive retail conversions and customer loyalty. Deliver professional facials, body, and beauty treatments while maintaining clinical hygiene standards.

Customer Relationship Management Product Knowledge Conversion Customer Loyalty Facial Body and Beauty Therapy Hygiene Standards

Professional Esthetician

The Ten Spot

Oct 2024 - May 2025 (7 months)

Executed targeted product marketing by matching premium skincare lines to individual client needs, boosting retail revenue. Fostered strong B2C relationships and managed front-of-house workflow including appointment scheduling and client inquiries.

Product Marketing Skincare B2C Relations Appointment Scheduling Client Inquiries Front of House Management

Housekeeper & Receptionist

Travelers Haven Motel

Mar 2023 - Jul 2023 (4 months)

Managed front-desk operations including guest check-ins and check-outs, and processed service inquiries with hospitality. Maintained consistent cleanliness standards across guest rooms to uphold brand reputation.

Front Desk Operations Guest Service Check in Check out Hospitality Cleaning standards

Education

Degrees, certifications, and relevant coursework

Google/Coursera

Professional Certificate in Digital Marketing & E-Commerce, Digital Marketing & E-Commerce

Professional Certificate in Digital Marketing & E-Commerce, completed in June 2026. Developed targeted digital marketing campaigns, performed keyword research, and analyzed e-commerce user acquisition metrics.