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Mikhil DegvekarMD
Open to opportunities

Mikhil Degvekar

@mikhildegvekar

I build full-funnel performance marketing systems that scale ROAS and revenue.

India
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What I'm looking for

I’m looking to own end-to-end performance marketing—paid acquisition, full-funnel analytics, creative iteration, and CRO—while using automation to scale output and improve ROAS. I want a team where data and creativity work together.

I’m a Digital Marketing Manager with 5+ years of experience building and scaling full-funnel marketing systems across Meta, Google, and content-led growth channels. I’ve generated $15K–$22K+ in attributable revenue and delivered up to 4.5× ROAS, combining video-first creative production with performance analytics.

I specialize in DTC, eCommerce, and consumer brands—driving paid acquisition, conversion optimization, and scalable content systems. I design TOF–MOF–BOF funnel strategy and use GA4, pixel tracking, and attribution modeling to make retargeting systems and budget decisions measurable.

In my recent role, I built and scaled a full digital marketing ecosystem across Meta Ads, Google Ads, YouTube, and Instagram from the ground up. I grew Instagram from 0 to 4,900+ followers, generated 30K–50K monthly organic engagement, produced 16–20 monthly performance creative assets, and implemented AI-based automation systems (n8n, ManyChat) to reduce workload by an estimated 30%.

Previously, I helped transition a brand into a data-driven performance marketing system by implementing pixel tracking, custom audiences, and lookalike targeting—achieving 4.5× ROAS, a 35% CPA reduction, 2,500+ qualified leads, and $18K attributable revenue within 6 months. I also led full-funnel paid growth system design with segmented creatives and multi-layer retargeting, and shifted brand positioning toward premium, video-first storytelling to scale organic reach (5K → 85K/month) and grow follower and inquiry quality.

Experience

Work history, roles, and key accomplishments

BP

Digital Marketing Head

Bisleri Greener Promise

Jan 2024 - Jan 2026 (2 years)

Built and scaled a full-funnel digital marketing ecosystem across Meta Ads, Google Ads, YouTube, and Instagram, establishing the brand’s digital presence from the ground up. Grew Instagram from 0 to 4,900+ followers and implemented AI automation (n8n, ManyChat) that reduced content production and engagement workload by ~30%.

SL

Digital Marketing Executive

Sattvic Foods LLP

Jan 2021 - Jan 2023 (2 years)

Built structured paid acquisition and retargeting funnels across Meta and Google Ads by shifting from boosted posts to data-driven performance marketing. Achieved 4.5× ROAS, reduced CPA by 35%, generated 2,500+ qualified leads, and drove $18K attributable revenue within 6 months.

Education

Degrees, certifications, and relevant coursework

GP

Goa Polytechnic

Diploma in Civil Engineering, Civil Engineering

2024 -

Pursuing a Diploma in Civil Engineering at Goa Polytechnic.

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