Mikhil Degvekar
@mikhildegvekar
I build full-funnel performance marketing systems that scale ROAS and revenue.
What I'm looking for
I’m a Digital Marketing Manager with 5+ years of experience building and scaling full-funnel marketing systems across Meta, Google, and content-led growth channels. I’ve generated $15K–$22K+ in attributable revenue and delivered up to 4.5× ROAS, combining video-first creative production with performance analytics.
I specialize in DTC, eCommerce, and consumer brands—driving paid acquisition, conversion optimization, and scalable content systems. I design TOF–MOF–BOF funnel strategy and use GA4, pixel tracking, and attribution modeling to make retargeting systems and budget decisions measurable.
In my recent role, I built and scaled a full digital marketing ecosystem across Meta Ads, Google Ads, YouTube, and Instagram from the ground up. I grew Instagram from 0 to 4,900+ followers, generated 30K–50K monthly organic engagement, produced 16–20 monthly performance creative assets, and implemented AI-based automation systems (n8n, ManyChat) to reduce workload by an estimated 30%.
Previously, I helped transition a brand into a data-driven performance marketing system by implementing pixel tracking, custom audiences, and lookalike targeting—achieving 4.5× ROAS, a 35% CPA reduction, 2,500+ qualified leads, and $18K attributable revenue within 6 months. I also led full-funnel paid growth system design with segmented creatives and multi-layer retargeting, and shifted brand positioning toward premium, video-first storytelling to scale organic reach (5K → 85K/month) and grow follower and inquiry quality.
Experience
Work history, roles, and key accomplishments
Digital Marketing Head
Bisleri Greener Promise
Jan 2024 - Jan 2026 (2 years)
Built and scaled a full-funnel digital marketing ecosystem across Meta Ads, Google Ads, YouTube, and Instagram, establishing the brand’s digital presence from the ground up. Grew Instagram from 0 to 4,900+ followers and implemented AI automation (n8n, ManyChat) that reduced content production and engagement workload by ~30%.
Digital Marketing Executive
Sattvic Foods LLP
Jan 2021 - Jan 2023 (2 years)
Built structured paid acquisition and retargeting funnels across Meta and Google Ads by shifting from boosted posts to data-driven performance marketing. Achieved 4.5× ROAS, reduced CPA by 35%, generated 2,500+ qualified leads, and drove $18K attributable revenue within 6 months.
Education
Degrees, certifications, and relevant coursework
Goa Polytechnic
Diploma in Civil Engineering, Civil Engineering
2024 -
Pursuing a Diploma in Civil Engineering at Goa Polytechnic.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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