Mike Penny

Leading Authorities, Inc. is a premier speakers bureau, video agency, and live event production company crafting compelling stories and experiences to drive engagement and action.

Core Contributions:
• Spearhead end-to-end event marketing campaigns with 100+ thought leaders and A-list talent, driving measurable ROI through integrated paid and organic strategies
• Consolidate consumer insights and

- Manage personal database of over 100 corporate clients which includes prospecting, establishing, and expanding client relationships.
- Educate prospects and clients on the talent and speaking industry through open channels of communication.
- Consult corporate clients on product and service options tailored to meet their needs.
- Negotiate contracts between key clients and talent to ensure needs

• Founded an online retail store that provides a portion of all sales, as donation, to corporate partners to help fund cancer research and patient care. Manage partnerships with two of the top ranked cancer treatment facilities in the United States. Collaborate with partners to organize promotional opportunities to help build awareness.

• Manage frequent website maintenance and social media chan

• Assist in implementing digital marketing strategy for the company and its processes – including website management, SEO results, Google AdWords campaign, Google Analytics reports.
•Assist in planning and executing marketing events to showcase company’s talent and production capabilities to high level prospects and clients.
•Research, compile, and present company-wide marketing data to sales tea

• Create Client/Talent Firm Offers and Contracts
• Assist with proposals
• Assist with creating event itineraries and travel arrangements
• Conduct research for sales staff
• Update various databases

Worked as Marketing Intern at Leading Authorities, Inc. Speakers Bureau.

•Identified, tracked, and analyzed key metrics that impact business.

•Increased early visibility into financial drivers to improve financial forecasting process.

•Analyzed reports from various Government organizations to record financial metrics into data visualization tools.

• Resolved customer issues and complaints to consistently improve customer satisfaction. Supervised customer service department team to ensure member satisfaction and implement company mission and vision while addressing customer concerns.

• Managed more than 7,000 customer accounts using Point-Of-Sale computer system to maintain records on all transactions. Responsible for opening and closing ca

• Managed customer service process for fulfilling prescriptions and customer healthcare questions. Responsible for managing payment and insurance processing and served as the critical point for distributing the right prescription to the right customer.

• Worked with pharmacists and other pharmacy personnel to complete the correct procedure for each prescription. Responsible for managing medicati

• Courses include database marketing, business-to-business marketing, professional branding, advanced internet marketing, managerial advertising, and international marketing.

• Recent projects include working with small businesses in Charlotte area to help expand their marketing efforts in order to lower costs and maximize profits. Created user friendly website for business and implemented variou