At DAP, I lead end-to-end design for a mobile-first donation platform connecting global donors with local disaster-response organizations, supporting a campaign projected to double donations after raising $2M+ pre-launch. I also design a dashboard-driven case-management platform that makes complex humanitarian workflows intuitive for multiple personas.
Previously at BuildDirect Technology, I led 0→1 design for an internal B2B sales platform supporting 600+ SKUs and redesigned product discovery and purchase experiences, increasing top-SKU conversion by 15%.
I built a design system adopted by four product teams and shipped responsive B2B ordering experiences across desktop and mobile. Using AI-assisted design and coding workflows including Claude Code and Figma Make, I improved click-through rate by 20%.
As an independent consultant, I’ve led product engagements from discovery through launch and partnered with Pampers Japan on user research, UX strategy, and digital product direction.
