Open to opportunities

mika User

@mikauser3

Message

I build Shopify DTC growth engines and launch international ecommerce brands from zero to one.

China

Message

What I'm looking for

I'm looking to lead international Shopify DTC growth, build scalable ecommerce foundations from zero to one, and improve acquisition, conversion, and retention through SEO, CRM, merchandising, and cross-functional execution.

I've launched and scaled Shopify DTC businesses for PETKIT, MicahLINK, Nextpair, and OpenRoad, with a focus on North American market entry. At PETKIT, I led the 0→1 international launch of Food Chain and coordinated a 14-person team across design, engineering, supply chain, product, content, branding, and social media.

I build the systems behind sustainable ecommerce growth: Shopify storefronts, Liquid components, SEO, CRM automation, lifecycle campaigns, and CRO. My work has generated first organic purchases without paid advertising, approximately $2,000 in daily Shopify sales, 52% of monthly revenue from CRM, and gains in organic traffic, conversion, and repeat purchases.

Experience

Work history, roles, and key accomplishments

Head of Ecommerce

PETKIT

Nov 2025 - Jul 2026 (8 months)

Led the 0→1 launch of PETKIT's international Shopify DTC brand Food Chain, supporting North American market entry. Built scalable ecommerce growth infrastructure and led a 14-person cross-functional team.

Shopify Shopify Liquid SEO CRM CRO

E-Commerce Operations Manager

MicahLINK

Mar 2025 - Sep 2025 (6 months)

Managed multiple ecommerce properties including B2B websites, a Shopify DTC store, and Amazon FBA. Launched Shopify infrastructure from 0→1 and generated first organic customer purchase within two months.

Shopify SEO CRM Email Marketing Paid Media Amazon FBA

Shopify Operations

Nextpair

Sep 2023 - Nov 2024 (1 year 2 months)

Managed Shopify DTC operations for a North America-focused eyewear brand, overseeing storefront optimization, merchandising, SEO, and retention marketing. Generated 52% of monthly revenue through lifecycle CRM infrastructure.

Shopify Klaviyo Mailchimp SEO CRM Email Marketing Lifecycle Marketing

Ecommerce Operations

OpenRoad

Mar 2023 - Aug 2023 (5 months)

Built Shopify ecommerce store from concept to launch, including theme customization, product setup, payment configuration, and shipping workflows. Developed SEO and CRM foundations to improve organic acquisition and retention.

Shopify SEO CRM Customer Journey