At Santander Consumer Bank, my signup redesign increased booked savings accounts by 8% in a production A/B test. I also redesigned the Partner Portal dealers use to apply for car loans with customers.
At H&M Group, I worked on App Checkout for iOS and Android across 60 markets. A production A/B test increased checkout rate by 4.5%, while purchase time fell by 6%.
At LeoVegas Group, In-Game Deposit increased card-deposit revenue by 23% in a one-market pilot. I also worked on Single Person View, bringing seven apps into one and reducing the hardest support cases from 114 to 35 minutes.
My work spans product design, research, design systems and art direction. I have 20+ years of Product Design experience, and today I’m an AI Ambassador at Santander while building my own products with AI agents, including letbe.design and letbe.art.
