Open to opportunities

Wenhan Wu

@wenhanwu

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Aspiring data analyst intern with industry experience in analytics.

United States

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What I'm looking for

I seek a collaborative environment that fosters growth and innovation in data analytics.

I am an aspiring data analyst intern with two years of industry experience in data analytics and marketing science. My journey has been marked by a strong commitment to self-motivation and collaboration, allowing me to effectively engage with diverse stakeholders across various departments.

During my time at Publicis Groupe, I executed e-commerce analytics for major clients like PepsiCo and Nike, where I optimized store performance and user engagement strategies. My academic background, including a Master’s in Applied Data Science from the University of Chicago, has equipped me with a solid foundation in machine learning and statistical models, which I apply to real-world challenges.

I thrive in dynamic environments where I can leverage my skills in SQL, Python, and data visualization to drive impactful results. I am passionate about using data to inform strategic decisions and enhance marketing effectiveness, and I look forward to contributing my expertise to a forward-thinking organization.

Experience

Work history, roles, and key accomplishments

Current

Data Analyst Intern

Current

Grai Matter

Mar 2023 - Present (2 years 3 months)

Working on building a healthcare production function by analyzing clinical and operational data to support ROI-based investment decisions.

Data Analysis Healthcare Analytics ROI Analysis

Data Scientist Intern

Publicis Groupe

Sep 2023 - Jan 2024 (4 months)

Executed e-commerce analytics for PepsiCo and conducted growth marketing analytics for Nike, resulting in a 10% weekly increase in user engagement. Built marketing mix models for media attribution analysis across multiple industries.

Media Analytics Intern

Starcom

Apr 2023 - Sep 2023 (5 months)

Measured ad performance using Excel and Tableau, processed media data with SQL and Python, and assisted in the annual media proposal for Kinder, effectively managing a $30M budget.

KPI Tracking Data Visualization SQL Python Market Research

Consumer Analytics Intern

NielsenIQ

Jun 2022 - Sep 2022 (3 months)

Extracted and cleaned large datasets for CPG clients, applied forecasting models, and delivered data-driven strategies that led to a 5-10% sales lift for clients.

Data Extraction Forecast Modelling Data Cleaning Consumer Insights

Business Intelligence Consultant Intern

Deloitte Digital

Feb 2022 - May 2022 (3 months)

Conducted operational and system analysis for Audi’s digital transformation, visualized sales performance data, and built dashboards for operational effectiveness.

Operations Analysis Data Visualization Tableau Dashboard Development

Education

Degrees, certifications, and relevant coursework

University of Chicago

Master of Science, Data Science

2024 - 2025

Grade: 4.0/4.0

Pursuing a Master of Science in Applied Data Science with a focus on machine learning, data engineering, and statistical models. Engaged in coursework that includes generative AI and data science for algorithmic marketing.

Sichuan University

Bachelor of Science, Marketing

2019 - 2023

Grade: 3.91/4.0

Completed a Bachelor of Science in Marketing, recognized with National Scholarships for outstanding academic performance. Developed a strong foundation in marketing principles and analytics.