Michel Velis

Owns product design end-to-end for an embedded AI analyst at a major financial risk intelligence firm, including conversational interaction model, tool-calling contract, and trust-scaling flows. Built a custom MCP server exposing the design system to AI coding agents, cutting idea-to-prototype time from 2 days to 3 hours.

Consulted across 10+ SaaS, FinTech, and HealthTech platforms, running discovery workshops and customer interviews to define product requirements. Modeled end-to-end loan origination and servicing workflows for a commercial lending platform, and shipped the UX for a Paycheck Protection Program product in 3 weeks.

Co-led development of a global design system for PwC, defining contribution workflows across distributed teams. Redesigned a retailer's POS flow and led UX for a nonprofit's broadcast app.

Founded and ran an independent design practice serving startups and e-commerce retailers, delivering engagements end-to-end under fixed deadlines. Launched a Magento e-commerce platform for a gaming retailer, migrating a 60,000-item catalog and consolidating marketplace integrations, resulting in a 13% increase in sales and 7% lower monthly platform costs.

• Shaped a touring musician's brand identity across digital, print, and product, and established the brand guidelines that held it consistent across channels.

• Led a global luxury real estate brand's web redesign that resulted in 30.9% increase in luxury perception, with their team extending the site independently after launch.
• Reworked ordering and point-of-sale experiences across two engagements for a global restaurant corporation, including a POS tender-flow redesign that rolled out to all US locations.

Pursued a Bachelor of Science in Graphic Design, developing a strong foundation in visual communication and design principles.

Earned an Associate of Arts and Sciences in Graphic and Web Design, gaining skills in both print and digital design.