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Michelle YeMY
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Michelle Ye

@michelleye

AI data consultant and product manager, turning discovery into measurable growth.

United States
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What I'm looking for

I’m looking for a product + data role where I can apply prompt engineering and analytics to accelerate discovery, ship practical tools, and drive measurable outcomes with cross-functional teams.

I’m an AI Data Consultant and Product Management professional who thrives at the intersection of product discovery, data, and GenAI. I lead stakeholder interviews, synthesize findings into executive-ready outputs, and turn messy inputs into repeatable decision frameworks.

At Artefact, I led enterprise product discovery for L’Oréal across 14 business streams, automating synthesis with a Claude prompt framework and cutting delivery cycles by 50%. I also built low-fidelity MVP logic to define a 3-phase strategic roadmap, and engineered data cleansing to recover $4M in global costs—driving $1M in direct savings with 100% campaign accuracy.

Previously at Mastercard, I drove a 35% expansion in pipeline opportunities through cross-functional GTM commercialization to scale a subscription management product across NAM and LATAM. I shipped an internal sales enablement data tool and ROI model used by regional teams, and accelerated discovery and user research by 50% by integrating GenAI Copilot workflows into business case and positioning outputs.

I’m energized by roles that demand strong product thinking and practical analytics—especially when I can help teams move from insights to execution. From competitive/UX research to KPI evaluation and dashboarding, I enjoy building tools that enable data-driven action for real users.

Experience

Work history, roles, and key accomplishments

Spectrum Reach logoSR

Product Management and Strategy Analyst

Spectrum Reach

May 2023 - May 2024 (1 year)

Led competitive and UX research on 12+ streaming platforms to deliver ad content recommendations to executive leadership focused on Gen Z engagement. Conducted research across digital ad products using interviews, surveys, and competitive analysis, and increased engagement with an internal competitive intelligence platform through data-driven content strategies.

Education

Degrees, certifications, and relevant coursework

Baruch College (CUNY) - Zicklin School of Business logoBB

Baruch College (CUNY) - Zicklin School of Business

Bachelor of Business Administration, Computer Information Systems (Data Analytics)

2025 -

Grade: 3.8/4.00

Pursuing a Bachelor of Business Administration in Computer Information Systems (Data Analytics) at Zicklin School of Business. Currently holds a 3.8/4.00 GPA.

Tech stack

Software and tools used professionally

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