Michelle Moore

Leading the company's digital branding initiative, building the Hesed Realty brand from the ground up, including positioning, voice, visual direction, and social media presence. Develops month-by-month social media strategies and produces a weekly content series, including educational carousels and client Google Review reels.

Creates and executes marketing campaigns for Belize's wine and jazz festival, now preparing its four-day 2027 edition. Collaborates with co-producers and partners including the Belize Tourism Board and Alaska Airlines, owning event brand storytelling, digital promotion, and content across the full event cycle.

Leads social media, content, SEO, and event marketing, along with brand copy and business correspondence. Conceived and produced an editorial video dining series featuring chefs and restaurant owners, exploring Belize's culinary scene through paired wine-and-food conversations.

Manages brand presence, social content, and campaign execution, including brand-fit review of influencer partnerships.

Founded and leads an independent brand and digital marketing practice serving tourism, hospitality, real estate, food & beverage, and public-sector clients. Personally conceives, builds, and executes every campaign end to end, including strategy, creative direction, copy, photography, videography, scheduling, paid advertising, and performance review.

Led the development and execution of strategic campaigns for major council projects and initiatives as part of the Council's rebrand. Produced the majority of the Council's photography and videography content and established standardised digital templates and visual guidelines.

Managed social media and Google Business Profile content for a portfolio of 90+ client accounts across Facebook, Instagram, and Twitter. Built and optimised Facebook ad campaigns and managed onboarding, offboarding, and account changes in Salesforce.

Managed and curated content across the organisation's primary social platforms, ensuring consistent engagement and brand representation. Partnered with MSMEs to showcase their products and services online through visual content, and created a UNDP-sponsored Digital Marketing introductory course delivered across Belize's regions.

Served as the liaison between Marketing and Sales countrywide, translating national brand campaigns for Coca-Cola and Belikin into trade execution. Created brand activations for international brands including Heineken and Land Shark Lager, and managed a multi-million-dollar budget to deliver projects on time and with maximum impact.

Led the Belize City Pre-Sell and Merchandising team, accountable for annual sales growth, route coverage, brand activations, and customer satisfaction.

Performed client discovery, site architecture, SEO, and social monitoring for new websites.

Performed photo editing and SEO tagging for Tony Rath's photography catalogue.

Handled copywriting, scripts, social/web content, and shoot coordination.

Bachelor of Science in Marketing from Galen University, completed from 2013 to 2016.

Associate of Arts in English Literature from the University of Belize, completed from 2008 to 2012.