Randee Sheppard

Managed advertising accounts exceeding $100,000 in monthly spend, overseeing paid-search strategy, campaign optimization, budget decisions, and performance analysis. Provided actionable client direction from campaign data and supported strategic marketing decisions across multiple accounts.

Improved organic visibility and search performance for U.S.-based CRM clients by developing SEO strategies around search intent, keyword opportunities, and competitive research. Strengthened website performance through technical SEO, on-page optimization, and content improvements.

Improved management of multiple client advertising accounts through campaign optimization, performance analysis, and marketing recommendations. Trained junior specialists on new techniques and processes for search-engine marketing.

Supported ongoing performance across multiple client digital marketing accounts through campaign maintenance, account management, and search-engine marketing execution. Coordinated requirements between graphic designers, technical support, and account managers.

Completed a Microeconomics Principal Course at the University of Illinois from November 2021 to February 2022.

Earned a Master of Science in Aquaculture from National Taiwan Ocean University from September 2015 to August 2017.

Earned a Bachelor of Science in Biology from the University of Belize from September 2012 to July 2013.

Earned an Associate Degree in Applied Science in Biology from the University of Belize from August 2009 to December 2011.

Received a High School Diploma from Las Cruces High School in New Mexico, USA in May 2009.