Open to opportunities

michelle leting

@michelleleting

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I manage Shopify catalogs, SEO content, and digital merchandising for e-commerce growth.

Kenya

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What I'm looking for

I'm looking for opportunities where I can improve e-commerce operations, digital merchandising, SEO content, and product catalog performance while collaborating across teams to deliver measurable commercial results.

I'm currently managing end-to-end e-commerce catalog operations, SEO content, digital merchandising, and product launches for global freelance clients through Fiverr and direct engagements.

At Wheco Group, I managed and quality-assured more than 3,000 digital product listings while coordinating marketing, business intelligence, content, photography, and suppliers. I used analytics, reporting, and brand-aligned communications to improve customer experience and commercial performance.

I've also built structured property operations processes at Lesmat Kenya, covering tenant onboarding, vendor management, maintenance, reporting, and financial performance.

Across marketing, operations, and stakeholder engagement roles in East and Southern Africa, I bring 11+ years of experience turning complex workflows into clear, accountable processes.

Experience

Work history, roles, and key accomplishments

Current

Freelance E-commerce, Website & SEO Specialist

Current

Self-Employed

Jan 2026 - Present (7 months)

Manages end-to-end e-commerce operations including product catalog management, SEO optimization, and digital merchandising for global clients. Delivers SEO audits, content creation, and go-to-market strategies to improve organic visibility and conversion.