Open to opportunities

Michelle Akoth

@michelleakoth

Message

Experienced communications professional with a focus on marketing and business development.

Kenya

Message

What I'm looking for

I seek a role that fosters creativity and collaboration, allowing me to drive impactful communication strategies and contribute to brand growth.

I am an International Relations graduate with nine years of experience in Communications, Public Relations, Sales, Marketing, and Media. My journey has been marked by a commitment to crafting impactful messaging and developing creative communication strategies that resonate with diverse audiences. I excel in blending critical thinking with persuasive storytelling, driving engagement and enhancing brand visibility across various industries.

Currently, I serve as the Managing Editor at Media Gearheads, where I lead content development and refine communication strategies to optimize audience engagement. My previous roles as a Business Development Executive have equipped me with the skills to generate leads, manage corporate communications, and execute successful marketing campaigns. I thrive in dynamic environments, leveraging my expertise to foster strong relationships and drive business growth.

Experience

Work history, roles, and key accomplishments

Current

Managing Editor

Current

Media Gearheads

Oct 2021 - Present (3 years 8 months)

Reviewed, edited, and refined content to ensure accuracy, clarity, and alignment with brand messaging. Developed compelling storylines and content strategies tailored to target audiences and market trends.

Content Editing Content Strategy Messaging Strategy Performance Metrics

Business Development Executive

Stratostaff EA Limited

Jul 2020 - Feb 2023 (2 years 7 months)

Generated and nurtured leads through targeted marketing campaigns and brand communication. Developed compelling content and presentations to engage clients, partners, and stakeholders.

Lead Generation Content Development Corporate Communications Market Research CRM

Business Development Executive

East Africa Business Consultants

Nov 2018 - Jun 2020 (1 year 7 months)

Developed and maintained strong relationships with clients, managing a pipeline of local and international leads. Created and executed successful digital marketing campaigns, leveraging CRM tools (Zoho) for lead management.

Client Relationship Management Digital Marketing CRM Proposal Writing Stakeholder Engagement

Marketing Manager

Adele Dejak Ltd

Jun 2018 - Nov 2018 (5 months)

Led all online and offline marketing initiatives, ensuring brand consistency and strategic alignment. Managed and created content for social media platforms while curating both local and international company communications.

Marketing Strategy Social Media Management Content Creation Public Relations Event Management

PR, Communications and International Relations Lead

Richemele International Consultants

Oct 2017 - Jun 2018 (8 months)

Managed local, regional, and international communications and marketing to enhance brand visibility. Secured global speaking opportunities for the CEO by crafting compelling articles and abstracts.

Marketing Public Relations Media Relations

Radio Presenter and News Anchor - USIU Radio

The United States International University - Africa

Jan 2012 - Dec 2013 (1 year 11 months)

Ran one of the most popular campus radio stations as a Radio Presenter/News Anchor. Communicated the regular pulse surrounding an ambitious and popular campus to fellow students as Chief Sub-Editor of the USIU-A Campus Gazette.

News Anchoring Journalism Communication

Education

Degrees, certifications, and relevant coursework

The United States International University - Africa

Master of Arts, Communication Studies

Currently pursuing a Master of Arts in Communication Studies. This program focuses on advanced communication theories and practices.

The United States International University - Africa

Bachelor of Arts, International Relations

Activities and societies: Radio Presenter and News Anchor - USIU Radio; Chief Sub-Editor - USIU Gazette. As USIU Radio Presenter/News Anchor, I ran one of the most popular campus radio stations. As Chief Sub-Editor of the USIU-A Campus Gazette, I communicated the regular pulse surrounding an ambitious and popular campus to my fellow students.

Completed a Bachelor of Arts in International Relations. The curriculum covered global politics, diplomacy, and international affairs.