Michela Muscat
@michelamuscat
Versatile writer and marketer with expertise in copywriting and SEO.
What I'm looking for
I am a versatile writer and marketer with a strong foundation in copywriting, content creation, SEO, and communications coordination. My experience includes overseeing website content, managing internal and external communications, and collaborating closely with stakeholders to drive brand initiatives forward. I take pride in crafting compelling narratives that resonate with audiences and drive brand success.
Currently, I serve as a Senior Copywriter and Communications Coordinator at Games Global, where I manage website content and ensure accuracy and relevance while optimizing for SEO. My previous roles have equipped me with a diverse skill set, including project management, team leadership, and marketing strategy development. I thrive in dynamic environments where I can contribute to innovative content strategies and enhance brand visibility.
Experience
Work history, roles, and key accomplishments
Freelance Content Writer & SEO Specialist
4Sight Group
Nov 2023 - Present (1 year 7 months)
As a Freelance Content Writer & SEO Specialist, I create web copy for clients across the EU and develop comprehensive SEO strategies to enhance their visibility and search rankings.
Senior Copywriter & Communications Co-Ordinator
Games Global
Jun 2024 - Present (1 year)
As a Senior Copywriter & Communications Co-Ordinator, I oversee website content management, ensuring accuracy and SEO optimization. I handle internal and external communications, coordinate with stakeholders, and create diverse content tailored to specific audiences.
Freelance Marketing & Social Media Resident Expert
Stellari
Nov 2023 - Present (1 year 7 months)
In my role as a Freelance Marketing & Social Media Resident Expert, I create diverse copy and manage social media strategies to enhance brand visibility and engagement.
Freelance Writer & Editor
Content House
Mar 2023 - Present (2 years 3 months)
As a Freelance Writer & Editor, I conducted interviews with business leaders to create compelling content, demonstrating adaptability in writing style to suit various platforms.
Freelance Columnist
WHAM (Women’s Health & More)
Jul 2021 - Present (3 years 11 months)
As a Freelance Columnist for WHAM, I authored compelling articles for a prominent blog, contributing to discussions on women's health and empowerment.
Junior Marketing Executive
VSQUARED
Dec 2021 - Dec 2022 (1 year)
In my role as a Junior Marketing Executive, I contributed to content creation and media planning while conducting market analysis to support strategic initiatives.
Copywriter & Communications Assistant
OnAir Entertainment
Jul 2023 - Jun 2024 (11 months)
In my role as a Copywriter & Communications Assistant, I managed website content and created original copy optimized for SEO. I collaborated with graphic designers and coordinated communications for major events and product launches.
Marketing & Creative Executive
VSQUARED
Dec 2022 - Jun 2023 (6 months)
As a Marketing & Creative Executive, I led the creation of engaging copy for campaigns, developed data-driven strategies, and managed client relationships to exceed expectations.
Content Writer
GADGETS
Feb 2022 - Jun 2023 (1 year 4 months)
As a Content Writer at GADGETS, I produced high-quality content, edited for clarity and impact, and developed engaging scripts for online videos, showcasing strong storytelling abilities.
Freelance Writer
CREOLABS Ltd.
Sep 2022 - Dec 2022 (3 months)
As a Freelance Writer for CREOLABS Ltd., I amplified the company's visibility through strategic content and public relations initiatives while representing the company at high-profile events.
Journalist & Content Editor
Eden Leisure Group
Mar 2021 - Dec 2021 (9 months)
As a Journalist & Content Editor, I produced engaging articles, edited content for clarity, and participated in industry events, showcasing my expertise in communication.
Freelance Content Writer
Eden Leisure Group
Aug 2019 - Jan 2021 (1 year 5 months)
As a Freelance Content Writer, I produced high-quality written content and enhanced visual appeal using Photoshop, demonstrating creativity and attention to detail.
Education
Degrees, certifications, and relevant coursework
University of Malta
Bachelor of Arts (Hons), English with Communication Studies
2019 - 2022
Grade: Second Class Upper
Graduated in a B.A. (Hons) in English with Communication Studies with a Second Class Upper.
Availability
Location
Authorized to work in
Portfolio
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