Open to opportunities

Diana Alcantara Salazar

@dianaalcantarasalaza

Marketing Executive driving integrated hospitality marketing, content, and brand communications to grow awareness and guest engagement.

Malta

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What I'm looking for

I’m looking to lead integrated hospitality marketing—planning campaigns, creating premium content, and using performance insights to grow awareness and guest engagement. I want cross-functional collaboration and strong brand consistency in a fast-paced environment.

I’m a marketing professional building and executing integrated marketing strategies across hospitality brands, with a strong focus on content creation and brand communications. In my current role, I plan and deliver campaigns across a portfolio of hotels and hospitality venues to drive brand awareness, guest engagement, and business growth.

I develop marketing assets for both digital and print, produce engaging marketing copy, and manage content calendars with timely execution across multiple brands. I also direct professional photoshoots and video productions—creating creative briefs, shot lists, and content guidelines in collaboration with photographers and operational teams.

Across previous experience, I’ve led social media strategy and campaign management, created performance reports through market and competitor research, and maintained brand consistency while meeting deadlines. I’ve also combined commercial and creative execution through roles in visual merchandising and marketing across hospitality and international product categories.

Experience

Work history, roles, and key accomplishments

Current

Group Marketing Executive

Current

G3 Hospitality Ltd.

Jan 2026 - Present (6 months)

Plans and executes integrated marketing strategies and brand communications across a hotel and hospitality portfolio, driving brand awareness and guest engagement. Manages multi-brand content calendars, social media posting, seasonal campaigns, and creative direction for photoshoots and video productions.

Integrated Marketing Strategy Content Creation Brand Communications Social Media Content Campaign Planning Market Research Directing Photo Shoots

Creative & Content Marketing Executive

Lifestyle Group - DB Group

Jan 2025 - Dec 2025 (11 months)

Develops and executes digital and content marketing strategies to support audience engagement and commercial objectives across a hospitality portfolio. Produces multi-format marketing content, coordinates photoshoots and video production, and supports campaign execution with performance reporting and market research.

Digital Marketing Strategy Creative Content Production Brand Communications Audience Engagement Social Media Marketing Digital Content Production Campaign Execution Marketing Reporting

Visual Merchandiser & Commercial

Zara Home

Apr 2022 - Nov 2024 (2 years 7 months)

Delivers visual merchandising strategies and seasonal in-store layouts aligned with brand guidelines to enhance the customer experience. Analyzes sales performance and product trends to optimize product visibility and supports commercial objectives.

Visual Merchandising Sales Performance Merchandising Standards Team Briefings

Marketing Manager

LG Electronics

Feb 2018 - Dec 2022 (4 years 10 months)

Develops and executes integrated marketing strategies, brand positioning, customer engagement, and promotional initiatives across multiple product categories. Oversees creative content production, PR and media/influencer partnerships, event and product launch planning, and digital communications.

Integrated Marketing Strategy Positioning Customer Engagement Marketing Campaigns Content Production Public Relations Media Partnerships Project Coordination Hootsuite Content Management

Sales & Marketing Manager

MAPFRE

Mar 2016 - Nov 2018 (2 years 8 months)

Leads integrated sales and marketing strategy to drive brand awareness and business growth. Plans marketing campaigns and partnerships, and supports sales team performance through training, mentoring, and cross-functional collaboration.

Strategic Partnerships Business Development Sales Training Sales Performance Target Achievement Support Cross Functional Collaboration Integrated Sales Marketing Planning