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Martina LupiML
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Martina Lupi

@martinalupi

Content Lead at The Multiple Group, coordinating CRM campaigns, localisation workflows, and content across multiple brands.

Malta
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At The Multiple Group, I execute CRM campaigns and lifecycle flows across brands, including Sportsbook, and maintain a content bank of themed campaigns for quick deployment.

I manage translation workflows and new language rollouts, and update content across multiple brand CMS platforms. I also work with brand, product, design, and marketing teams on projects, campaigns, and features.

At DeepLogic, I oversaw content strategy and production across three brands, coordinated translations in six languages, and supervised and mentored a content writer. I planned SEO content and social media, and tracked campaign metrics and email A/B tests.

I progressed from Junior SEO Content Writer to Content Editor at EnergyCasino, writing and editing SEO and promotional content and mentoring junior writers and interns. Earlier, at LOQUS Group, I wrote social media and website content and managed the platforms and websites.

Experience

Work history, roles, and key accomplishments

EN

Junior to Content Editor

EnergyCasino

Nov 2020 - Aug 2023 (2 years 9 months)

Produced SEO content for Casino, Live Casino, and Sportsbook products, worked with CRM and social media teams, and progressed to Content Editor, proofreading and mentoring junior writers.

Education

Degrees, certifications, and relevant coursework

University of California, Davis logoUD

University of California, Davis

On-site SEO training, SEO

2025 - 2025

Completed on-site SEO training covering keyword optimisation, internal linking, and content structure, including social media tactics to support SEO.

HubSpot Academy logoHA

HubSpot Academy

Certified course in SEO basics, SEO

2023 - 2023

Certified course in SEO basics.

ICE Malta logoIM

ICE Malta

Professional Diploma in Digital Marketing, Digital Marketing

2020 - 2020

Professional Diploma in Digital Marketing, credit rated at EQF Level 5.

University of Malta logoUM

University of Malta

Bachelor of Commerce, Economics and Marketing

2017 - 2020

Bachelor of Commerce specialising in Economics and Marketing.

Tech stack

Software and tools used professionally

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