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kavindra Ireshan

@kavindraireshan

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Results-oriented SEO Specialist with a decade of experience.

Australia

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What I'm looking for

I am looking for a role that allows me to leverage my SEO expertise in a dynamic environment, focusing on innovative strategies and collaborative growth.

I am a results-oriented SEO Specialist with over a decade of experience in developing and executing high-impact SEO strategies that fuel organic growth. My expertise spans e-commerce, travel & tourism, and technology, where I craft data-driven strategies that help businesses scale and achieve sustainable success. I am passionate about turning insights into action, delivering measurable results, and staying ahead of evolving search engine trends.

Currently, I serve as the SEO Team Lead at NoStanding, where I develop and execute SEO strategies to improve organic visibility and drive traffic across multiple platforms. My previous roles have included managing digital marketing campaigns and leading cross-functional teams to enhance website performance and user engagement. I have a proven track record of optimizing search performance to boost visibility, traffic, and conversions.

Experience

Work history, roles, and key accomplishments

Current

SEO Team Lead

Current

NoStanding

Jan 2023 - Present (2 years 6 months)

Developed and executed SEO strategies to improve organic visibility, drive traffic, and enhance search performance across multiple platforms. Created and implemented SEO roadmaps, outlining key initiatives, timelines, and performance benchmarks to achieve business objectives.

SEO Strategy Organic Visibility Traffic Generation SEO Performance

SEO Specialist

NoStanding

Jan 2020 - Present (5 years 6 months)

Conducted in-depth keyword research and competitor analysis to identify opportunities for improving search rankings and organic traffic. Performed comprehensive SEO audits, analyzing technical, on-page, and off-page factors to optimize website performance.

Keyword Research Competitor Analysis Technical SEO On Page SEO Off Page SEO SEO Reporting Website Optimization Keyword Ranking

Digital Marketing Manager

SearchMinistry

Jan 2018 - Present (7 years 6 months)

Led digital marketing campaigns, including SEO audits, PPC strategies, and multi-channel growth initiatives to drive brand visibility and conversions. Managed content marketing and UX teams to enhance website performance, user engagement, and customer experience.

Marketing Campaigns PPC Strategy Content Marketing Web Performance User Engagement Data Driven Marketing Analytics ROI Optimization

Online Marketing Analyst & Project Manager

eMarketingEye

Jan 2016 - Present (9 years 6 months)

Managed and executed data-driven digital marketing campaigns, including SEO, PPC, and social media strategies, to improve online visibility and lead generation. Conducted in-depth website audits, keyword research, and competitor analysis to optimize search performance and enhance user engagement.

Marketing Campaigns SEO PPC Social Media Strategy Keyword Research Competitor Analysis Project Management performance reporting

Digital Marketer

Proporta

Jan 2013 - Present (12 years 6 months)

Managed eBay and Amazon marketing channels, optimizing product listings and running PPC campaigns to drive sales and conversions. Executed social media marketing strategies, creating engaging content and promotions to enhance brand awareness and customer engagement.

Amazon Marketing Product Listing Optimization PPC Strategy Social Media Marketing Content Creation Brand Awareness Customer Engagement On Page SEO Keyword Research

Education

Degrees, certifications, and relevant coursework

Deakin University

MSc in Information Systems, Information Systems

Specialized in Data Analytics, gaining expertise in leveraging data for strategic decision-making and performance optimization. Focused on advanced analytical techniques and their application in information systems.

University of London

BSc in Information Systems and Management, Information Systems and Management

Completed a comprehensive program covering information systems and management principles. Developed foundational knowledge in business operations and technology integration.

Chartered Institute of Marketing

Professional Diploma in Marketing, Marketing

Acquired a professional diploma focused on marketing strategies and practices. Gained insights into various aspects of marketing, including digital and traditional approaches.