Michael Lord M Smith
@michaellordmsmith
Crypto compliance and wallet security expert with performance marketing and analytics edge.
What I'm looking for
I combine a legal and business foundation to protect users and improve growth. I’ve optimized PPC campaigns with budgets over £50K per month, achieving a 50% reduction in cost-per-acquisition and a 70% uplift in user acquisition.
I also build compliant crypto ecosystems: I developed and rolled out wallet-security protocols that cut user-reported incidents by 90%, and I apply FATF and GDPR KYC/AML standards alongside MiCA and other regulatory considerations. I’m skilled in on-chain analytics with Etherscan and Dune Analytics, and I’ve moderated and grown a 3,000-member Discord and Telegram community while driving measurable engagement and conversion.
Experience
Work history, roles, and key accomplishments
Operations Manager
Matrix Fix Nutrition Ltd (MFN Supplements)
Jun 2015 - Present (11 years 4 months)
Led end-to-end product development and digital product launches, overseeing IT infrastructure and multi-channel marketing campaigns. Managed PPC budgets (£50,000/month), ensured compliance in internal audits, and implemented basic wallet security protocols for company e-commerce payments.
Operations Manager
Matrix Fix Nutrition Ltd
Jun 2015 - Present (11 years 4 months)
Directed end-to-end business operations across product development, IT, finance, e-commerce, digital marketing, and social media. Managed advertising budgets and maintained operational systems including WordPress, CRM workflows, and hosting.
Designed and launched government youth employment programmes and managed large budgets while delivering identity fraud checks and secure onboarding. Implemented KYC/AML procedures for digital onboarding for millions of users and trained staff on compliance procedures.
Care Coordinator
Mears Care Ltd (Mears Group Plc)
Dec 2016 - Feb 2017 (2 months)
Coordinated referrals and managed care packages while supporting on-call operations. Implemented GDPR-compliant data management processes to reduce the risk of data breaches and maintained client and staff communication controls.
Stock Control/Retail Operations
UK Parliament (House of Commons)
Apr 2015 - Jun 2016 (1 year 2 months)
Maintained accurate digital stock records and implemented stock monitoring procedures to reduce inventory discrepancies. Supported digital inventory systems and improved access controls and data security while training staff on new processes.
Senior Supervisor & Sales Advisor
Dixons Carphone Group Plc
Jun 2014 - Feb 2015 (8 months)
Supervised store teams and delivered customer service, achieving high customer satisfaction while resolving queries and complaints. Used CRM to track interactions and helped implement digital customer support systems to improve response times and data security.
Assistant Event Manager
Purity Production, Motiv-Action Group, ODM & Gekko Ltd
Dec 2012 - May 2014 (1 year 5 months)
Served as a brand ambassador and helped deliver product demonstrations at large promotional events. Coordinated event logistics at scale and supported customer engagement through lead capture and online community moderation.
General Manager
Microbilo Group of Companies Ltd
Nov 2010 - Mar 2014 (3 years 4 months)
Restructured IT operations to improve efficiency and expanded digital teams to support web design and content workflows. Drove lead generation through PPC and social media efforts, supported by digital marketing data analysis and basic data security measures.
Legal Administrator & Receptionist
Melrose Solicitors
Dec 2011 - Mar 2012 (3 months)
Handled legal client onboarding and confidential document workflows, streamlining KYC/AML intake while supporting GDPR-compliant processes. Built secure digital filing with access controls, supported 2FA/encrypted storage workflows, and coached volunteers and moderated a support forum.
Education
Degrees, certifications, and relevant coursework
Trinity College London
Certificate, English Language
2018 - 2018
Completed an English Language Certificate at Trinity College London in 2018.
University of Southampton
Bachelor of Science (BSc), Business Management
Grade: Upper Second-Class Honours (2:1)
Completed a BSc in Business Management, graduating July 2014. Coursework included Digital Marketing Analytics, Financial Accounting, Data Analysis, Project Management, Blockchain Technology, and Cryptocurrency Economics, with a capstone business plan for a FinTech startup.
University of Southampton
Bachelor of Science, Business Management
2011 - 2014
Grade: 2:1
Earned a Bachelor of Science in Business Management with a 2:1 from the University of Southampton from 2011 to 2014.
London College of Law
Certificate and Diploma, Law
2011 - 2012
Activities and societies: Criminal Litigation, Introduction to Law and Practice, Professional Skills and Client Care Skills.
Completed CILEX Level 3 Certificate and Diploma, including selected Level 6 units in Law and Practice, at London College of Law from 2011 to 2012.
London College of Law
CILEX Level 3 Certificate and Level 6 Diploma in Law and Practice, Law and Practice
Completed CILEX Level 3 Certificate and Level 6 Diploma in Law and Practice, graduating June 2012. Studied regulatory compliance and risk management, contract drafting, and criminal litigation, developing AML/KYC principles, professional ethics, legal research, and client care skills.
West End College London
Certificate, English Language
2011 - 2012
Completed an English Language Certificate at West End College London from 2011 to 2012.
East Ukrainian Volodymyr Dahl National University
Russian Language
2011 - 2011
Studied Russian Language at East Ukrainian Volodymyr Dahl National University from January to June 2011.
Capital High School
GCSE, General Education
2002 - 2008
Grade: A-C
Activities and societies: Including English, Mathematics, Economics and sciences.
Completed 9 GCSE-equivalent subjects with grades A-C at Capital High School in Nigeria from 2002 to 2008.
Availability
Location
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Skills
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