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Michael Lord M SmithMS
Open to opportunities

Michael Lord M Smith

@michaellordmsmith

Crypto compliance and wallet security expert with performance marketing and analytics edge.

Croatia
Message

What I'm looking for

I’m looking for a role blending crypto compliance, wallet security, and analytics-driven marketing. I’m open to remote or hybrid opportunities across EU/EEA, where I can ensure KYC/AML and GDPR compliance while improving acquisition and community growth.

I combine a legal and business foundation to protect users and improve growth. I’ve optimized PPC campaigns with budgets over £50K per month, achieving a 50% reduction in cost-per-acquisition and a 70% uplift in user acquisition.

I also build compliant crypto ecosystems: I developed and rolled out wallet-security protocols that cut user-reported incidents by 90%, and I apply FATF and GDPR KYC/AML standards alongside MiCA and other regulatory considerations. I’m skilled in on-chain analytics with Etherscan and Dune Analytics, and I’ve moderated and grown a 3,000-member Discord and Telegram community while driving measurable engagement and conversion.

Experience

Work history, roles, and key accomplishments

MS
Current

Operations Manager

Matrix Fix Nutrition Ltd (MFN Supplements)

Jun 2015 - Present (11 years 1 month)

Led end-to-end product development and digital product launches, overseeing IT infrastructure and multi-channel marketing campaigns. Managed PPC budgets (£50,000/month), ensured compliance in internal audits, and implemented basic wallet security protocols for company e-commerce payments.

Department for Work and Pensions (DWP) logoDD

Executive Officer

Jan 2018 - Apr 2020 (2 years 3 months)

Designed and launched government youth employment programmes and managed large budgets while delivering identity fraud checks and secure onboarding. Implemented KYC/AML procedures for digital onboarding for millions of users and trained staff on compliance procedures.

MP

Care Coordinator

Mears Care Ltd (Mears Group Plc)

Dec 2016 - Feb 2017 (2 months)

Coordinated referrals and managed care packages while supporting on-call operations. Implemented GDPR-compliant data management processes to reduce the risk of data breaches and maintained client and staff communication controls.

ML

General Manager

Microbilo Group of Companies Ltd

Nov 2010 - Mar 2014 (3 years 4 months)

Restructured IT operations to improve efficiency and expanded digital teams to support web design and content workflows. Drove lead generation through PPC and social media efforts, supported by digital marketing data analysis and basic data security measures.

MS

Legal Administrator & Receptionist

Melrose Solicitors

Dec 2011 - Mar 2012 (3 months)

Handled legal client onboarding and confidential document workflows, streamlining KYC/AML intake while supporting GDPR-compliant processes. Built secure digital filing with access controls, supported 2FA/encrypted storage workflows, and coached volunteers and moderated a support forum.

Education

Degrees, certifications, and relevant coursework

US

University of Southampton

Bachelor of Science (BSc), Business Management

Grade: Upper Second-Class Honours (2:1)

Completed a BSc in Business Management, graduating July 2014. Coursework included Digital Marketing Analytics, Financial Accounting, Data Analysis, Project Management, Blockchain Technology, and Cryptocurrency Economics, with a capstone business plan for a FinTech startup.

LL

London College of Law

CILEX Level 3 Certificate and Level 6 Diploma in Law and Practice, Law and Practice

Completed CILEX Level 3 Certificate and Level 6 Diploma in Law and Practice, graduating June 2012. Studied regulatory compliance and risk management, contract drafting, and criminal litigation, developing AML/KYC principles, professional ethics, legal research, and client care skills.

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