Michael Fernandez

As an Associate Product Manager with over two years of experience in B2B SaaS startups, I have successfully led cross-functional teams across Product, Design, Engineering, and Marketing. My expertise lies in wireframing, user research, and data analysis, which has enabled me to boost engagement and drive sales growth effectively.

At CareStack, I increased the conversion rate by 300% by redesigning a broken user experience based on direct customer feedback and usability testing. I also spearheaded the development of an integrated CRM solution that saved our team up to 10 hours per week in manual data entry. My collaborative efforts with Design, Engineering, and Subject Matter Experts have reshaped our product roadmap to align with both user and business goals, ensuring that we deliver exceptional value to our customers.

In my previous role as a Product Marketing Associate, I launched go-to-market strategies for add-on modules, generating over $100K in pipeline within the first quarter. My ability to create enablement content addressing sales objections has significantly improved our close rates. I am passionate about leveraging my skills to create impactful products that resonate with users and drive business success.