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Michelle Polizzi

@michellepolizzi

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Experienced copywriter specializing in SEO-driven content and storytelling.

United States

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What I'm looking for

I am seeking a role that values creativity and collaboration, where I can leverage my writing skills to drive brand success and engage audiences.

With over a decade of experience as a copywriter, I have honed my skills in the B2B tech, editorial, and healthcare sectors. My journey began with a Bachelor of Arts in Writing & Rhetoric and a minor in Environmental Studies from Syracuse University, followed by a Master of Arts in Creative Writing from Wilkes University. I have a proven track record of crafting SEO-based articles for publications that reach over 100 million monthly readers, showcasing my ability to engage diverse audiences.

Currently, I serve as a Senior Copywriter at Children’s Hospital Colorado, where I create impactful scientific articles and thought leadership content that resonates with both provider and patient audiences. My role involves collaborating with cross-functional teams to enhance brand awareness and health equity. Additionally, as a Freelance Content Marketer, I have worked with notable clients like Salesforce and UiPath, developing actionable content strategies that drive brand success. My passion lies in storytelling that not only informs but also inspires action.

Experience

Work history, roles, and key accomplishments

Current

Senior Copywriter

Current

Children's Hospital Colorado

Nov 2022 - Present (2 years 10 months)

Interviewed physicians and researchers to write scientific articles and thought leadership content impacting child health, optimized for SEO. Updated and reinforced brand guidelines that foster brand awareness and health equity for patients and families.

SEO Content Writing Content Strategy Digital Advertising Social Media Marketing

Current

Freelance Content Marketer, Copywriter + Editor

Current

Freelance

May 2016 - Present (9 years 4 months)

Recruited and maintained clients, developing actionable content strategies and executing a clear vision across various content types. Conducted industry research to position client brands and created brand voice and personality decks.

Content Marketing Copywriting Editing Content Strategy Client Management Email Marketing

Contract Copywriter

Salesforce

Nov 2019 - Present (5 years 10 months)

Wrote business-focused SEO articles featuring industry leaders for a “wellness in the workplace” series. Created long-form content pieces, including ebooks and whitepapers, to promote adoption of Salesforce.

SEO Content Writing Ebooks Whitepapers Business Writing Content Promotion Salesforce

Content Coordinator

Brandfolder by Smartsheet

Nov 2014 - Present (10 years 10 months)

Created and executed multi-channel B2B SaaS content marketing plans for marketing, design, and product teams. Worked with developers, product teams, and sales directors to develop technical content aligned to company goals.

Content Marketing B2B SaaS SEO Content Strategy Technical Content Demand Generation Landing Page Optimization Email Marketing

Education

Degrees, certifications, and relevant coursework

Syracuse University

Bachelor of Arts, Writing & Rhetoric, Environmental Studies

Completed a Bachelor of Arts degree with a focus on Writing & Rhetoric. Additionally, pursued a minor in Environmental Studies, broadening knowledge in interdisciplinary fields.

Wilkes University

Master of Arts, Creative Writing, Nonfiction

Earned a Master of Arts in Creative Writing, specializing in Nonfiction. Developed advanced writing and storytelling skills through rigorous coursework and practical application.