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Mercedes Adarmes

@mercedesadarmes

Sales and marketing professional at NSK who developed travel campaigns that increased hotel bookings by 45% in one year.

United States

Message

At Discovery travel, I developed and launched marketing, sales, and strategy campaigns that increased hotel bookings by 45% in one year. I also invented a personalized loyalty program that boosted repeat guest stays by 30%.

At Vacation LLP Industries, I created an online book distribution system to maximize profitability and coordinated the brand’s communication and promotion policy. At Auto Industries, I helped establish a planning business unit and implemented a quicker ordering system that reduced stock by 20%.

At NSK, I work on sales and marketing for a skincare and natural soap company, promoting its brand and products. My work includes social media, paid campaigns, customer relationships, and outreach to retail and wholesale partners.

Experience

Work history, roles, and key accomplishments

Sales and Marketing Professional

NSK

Jan 2015 - Jan 2024 (9 years)

Responsible for promoting a skincare and natural soap brand, increasing product sales, and building customer relationships. Developed marketing strategies, managed digital campaigns, and identified new retail partners.

Marketing Strategy Brand Development Digital Marketing Social Media Paid Advertising Sales Business Development Customer Service

Sales, Marketing, Strategy

Vacation LLP Industries

Mar 2010 - Jan 2015 (4 years 10 months)

Created a new distribution system for online books, maximizing profitability and exceeding targets by 20%. Coordinated brand communication and promotion policies, and implemented production request processes for the dealer network.

Sales Marketing Strategy Distribution Brand Management Dealer Network Management Production Planning

Sales, Marketing, Strategy

Auto Industries

Apr 2006 - Feb 2010 (3 years 10 months)

Recruited executive planners to create a new Planning business unit and reduced stock by 20% through a quicker ordering system. Improved market share annually, maintaining the brand's second position in NYC.

Sales Marketing Strategy Recruitment Inventory Management Market Share Growth

Sales, Marketing, Inventories Strategy

Discovery Travel

Sep 2001 - Mar 2009 (7 years 6 months)

Developed and launched marketing, sales, and strategy campaigns that increased hotel bookings by 45% in one year. Invented a personalized loyalty program boosting repeat guest stays by 30% and designed cross-promotional strategies with airlines and local attractions.

Sales Marketing Strategy Campaign Management Loyalty Programs Partnerships Team Leadership

Education

Degrees, certifications, and relevant coursework

Universidad Tecnológica de Venezuela

Specialization, Sales, Marketing and Communication

2000 - 2003

Activities and societies: Marketing Advisor to the school board

Specialized in sales, marketing, and communication. Achieved two honorary awards for final thesis and served as marketing advisor to the school board.