At Trainline, I own the global referral programme and co-own affiliate growth strategy across international markets. Through experimentation and full-funnel campaigns, I doubled referral-driven new customer acquisitions globally.
I also established and scaled Card-Linked Offer partnerships across four markets, creating a new acquisition channel. I built a referral programme playbook that captures experimentation frameworks, channel strategy, and operational best practices.
Before that, I owned affiliate channel strategy at Trainline and quadrupled performance across key regions. I also developed a transaction validation process that reduced incorrect commission payments and generated annual savings in the tens of thousands.
I helped shape Trainline's Go-to-Market function and led planning for commercial initiatives across the UK, Spain, Italy, and the US. Earlier, I worked on SEO initiatives, including removing over 5 million low-value pages and contributing to 99% indexability. Outside work, I’m developing a travel planning app that helps groups choose destinations through collaborative voting and decision-making.
