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Mel SanchezMS
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Mel Sanchez

@melsanchez

Senior consultant at Esemtia connecting education clients with digital platforms and supporting implementation and adoption.

Spain
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What I'm looking for

I’m focused on applying emerging technologies and artificial intelligence to improve productivity, customer experience, decision-making, and business processes in digital transformation environments.

At Esemtia, I consult with educational centers on digital platforms and client operations. I develop projects in vocational training and early childhood education, support implementation, and train administrators and users.

At ThyssenKrupp Elevadores, I managed marketing, CRM, and a €3 million marketing budget. I directed projects involving the website, customer extranet, sales tools, and new products from design and patent through market launch.

At MSL Software (IBM), I was responsible for technology projects for Olympic and Paralympic sports. For Sydney 2000, I coordinated with IBM and the International Olympic Committee on functionality and oversaw connectivity testing, installation, and integration.

Across my work in business development, marketing, and technology, I’ve connected customer needs with practical solutions, from application testing and platform implementation to training and adoption. I’m currently focused on applying emerging technologies and artificial intelligence to improve productivity, customer experience, decision-making, and business processes.

Experience

Work history, roles, and key accomplishments

SR

Applications Analyst

Santander Operations Retail

Feb 2013 - Nov 2013 (9 months)

Defined, planned, and executed functional and technical tests. Designed test plans and participated in the integration of Banesto and new functionalities.

TE

Head of Marketing Department

Mar 2007 - Feb 2012 (4 years 11 months)

Managed a marketing budget of 3 million euros, defined commercial objectives, and managed CRM including customer segmentation, sales, and reporting. Led marketing strategy, promotions, communication, corporate image, and internal marketing, and directed projects for CRM, web, extranet, showroom, sales tools, and new product development.

SA

Food Products Consultant

Soler Rocafort Asociados

Apr 1996 - Apr 1998 (2 years)

Provided consulting services for food products.

PP

Market Research and Marketing Manager

Productos Ligeros y Alimenticios (PLYASA)

Jul 1994 - Mar 1996 (1 year 8 months)

Responsible for market research and marketing activities.

Education

Degrees, certifications, and relevant coursework

CE

C.E.C.O.

Curso Superior de Publicidad Comercial, Advertising

1993 - 1994

Higher course in Commercial Advertising from C.E.C.O., completed in 1994.

CE

C.E.O.E.

Máster en Comercio Exterior, Foreign Trade

Master's in Foreign Trade from C.E.O.E., completed in 1994.

ESIC Business & Marketing School logoES

ESIC Business & Marketing School

Licenciado en Gestión Comercial y Marketing, Commercial Management and Marketing

1987 - 1992

Licentiate in Commercial Management and Marketing from ESIC Business & Marketing School, completed in 1992.

Tech stack

Software and tools used professionally

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