
Mel Sanchez
@melsanchez
Senior consultant at Esemtia connecting education clients with digital platforms and supporting implementation and adoption.
What I'm looking for
At Esemtia, I consult with educational centers on digital platforms and client operations. I develop projects in vocational training and early childhood education, support implementation, and train administrators and users.
At ThyssenKrupp Elevadores, I managed marketing, CRM, and a €3 million marketing budget. I directed projects involving the website, customer extranet, sales tools, and new products from design and patent through market launch.
At MSL Software (IBM), I was responsible for technology projects for Olympic and Paralympic sports. For Sydney 2000, I coordinated with IBM and the International Olympic Committee on functionality and oversaw connectivity testing, installation, and integration.
Across my work in business development, marketing, and technology, I’ve connected customer needs with practical solutions, from application testing and platform implementation to training and adoption. I’m currently focused on applying emerging technologies and artificial intelligence to improve productivity, customer experience, decision-making, and business processes.
Experience
Work history, roles, and key accomplishments
Senior Consultant
Esemtia
Feb 2014 - Present (12 years 9 months)
Consulting and service management for educational centers, focusing on digital platforms and client operations. Development of new projects in vocational training and early childhood education, including platform implementation, training, and support.
Applications Analyst
Santander Operations Retail
Feb 2013 - Nov 2013 (9 months)
Defined, planned, and executed functional and technical tests. Designed test plans and participated in the integration of Banesto and new functionalities.
Managed a marketing budget of 3 million euros, defined commercial objectives, and managed CRM including customer segmentation, sales, and reporting. Led marketing strategy, promotions, communication, corporate image, and internal marketing, and directed projects for CRM, web, extranet, showroom, sales tools, and new product development.
Evolved within the marketing area, participating in CRM, e-commerce, and commercial tools initiatives.
Marketing Department
Network Centric Software
Jan 2002 - Nov 2002 (10 months)
Launched products and new functionalities, developed marketing strategies, managed corporate web, and held commercial meetings to identify customer needs.
Project Manager
IECISA (Informática El Corte Inglés)
Jun 2001 - Jan 2002 (7 months)
Managed application versions, functionalities, and requirements, coordinated implementations and deliveries, and handled client relations and contractual follow-up.
Sport Expert · IT Services
MSL Software (IBM)
Jun 1998 - Jun 2001 (3 years)
Responsible for technological projects for various Olympic and Paralympic sports, including analysis, creation, testing, and delivery of applications. Supervised technology for the Sydney 2000 Olympic Games and managed IT processes for Handball and Powerlifting.
Food Products Consultant
Soler Rocafort Asociados
Apr 1996 - Apr 1998 (2 years)
Provided consulting services for food products.
Market Research and Marketing Manager
Productos Ligeros y Alimenticios (PLYASA)
Jul 1994 - Mar 1996 (1 year 8 months)
Responsible for market research and marketing activities.
Education
Degrees, certifications, and relevant coursework
C.E.C.O.
Curso Superior de Publicidad Comercial, Advertising
1993 - 1994
Higher course in Commercial Advertising from C.E.C.O., completed in 1994.
C.E.O.E.
Máster en Comercio Exterior, Foreign Trade
Master's in Foreign Trade from C.E.O.E., completed in 1994.
ESIC Business & Marketing School
Licenciado en Gestión Comercial y Marketing, Commercial Management and Marketing
1987 - 1992
Licentiate in Commercial Management and Marketing from ESIC Business & Marketing School, completed in 1992.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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