
Ana Julia López Fernández
@anajulialpezfernndez
I improve global commercial processes and CRM delivery across sales and service teams.
What I'm looking for
At Bruker, I manage the development of a global CRM environment for 400+ sales users, improving commercial processes across sales and service. I’ve delivered three CRM integrations for acquired companies and support a fourth, connecting business needs with scalable technology solutions.
Previously at Deloitte, I led an eight-person team on an international Salesforce transformation program and coordinated functional, integration, testing, and delivery workstreams. My industrial engineering background and ongoing IESE Executive MBA help me bring business understanding, technology, and execution together.
Experience
Work history, roles, and key accomplishments
Worked as Member at Nova Talent.
360 CRM Business Analyst | Business Transformation & Project Management
Dec 2022 - Present (3 years 9 months)
I work across global commercial processes and CRM transformation, connecting business needs with process improvements and technology solutions across sales and service.
- Manage the ongoing development of a global CRM environment supporting 400+ Sales users, identifying business needs and coordinating commercial process improvements.
- Coordinate the CRM integration of acquired companies followi
Led an 8-person team within an international Salesforce transformation program, coordinating business and delivery teams to ensure effective execution.
- Led the definition, planning and delivery of functional changes across multiple workstreams.
- Coordinated business stakeholders and technical teams, managing priorities, dependencies and key decisions.
- Ensured consistency and quality acr
Worked across functional and integration workstreams within international Salesforce transformation programs, combining functional delivery, integration coordination and team leadership.
- Led a 3-person team, coordinating day-to-day delivery, priorities and quality across assigned workstreams.
- Translated complex business requirements into functional designs and scalable solutions.
- Took a le
I started my consulting career working on an international Salesforce transformation program from its early stages, building hands-on experience across functional analysis, business processes, requirements and project delivery.
- Worked across functional areas, from business process and requirements analysis through testing and implementation.
- Contributed to the definition of business processes
Early professional experience supporting administrative, quality and accounting-related activities in a business office environment.
- Supported administrative and accounting-related tasks.
- Assisted with certificates, budgets and business documentation.
- Coordinated with providers when needed.
- Gained early exposure to business operations and internal processes.
Education
Degrees, certifications, and relevant coursework
IESE Business School
Máster, Executive MBA
2024 - 2026
Salesforce
Salesforce Certified AI Associate
Issued Mar 2024
Salesforce
Salesforce Certified Business Analyst
Issued Oct 2023
Duolingo English Test
Duolingo English Test - 140/160
Issued Nov 2023 · Expired Nov 2025
Salesforce
Salesforce Certified Advanced Administrator
Issued Jul 2022
Scrum.org
Professional Scrum Master™ I (PSM I)
Issued Feb 2022
Salesforce
Salesforce Certified App Builder
Issued Mar 2021
Salesforce
Salesforce Service Cloud Certificate
Issued Sep 2021
Salesforce
Salesforce Admin Certificate
Issued Feb 2020
Salesforce
Salesforce Sales Cloud Certificate
Issued May 2020
Excel: Tips and Tricks
Issued Dec 2020
Universidad Europea
Máster Habilitante en Ingeniería industrial, Ingeniería industrial
2017 - 2019
Trailhead by Salesforce
Trailhead, CRM Configuration
Universidad Europea
Industrial Management Engineering Degree, Engineering
2013 - 2017
Student of the Degree on Industrial Organization at Universidad Europea de Madrid. Beneficiary of the TOP Program, scholarship of the Universidad Europea de Madrid geared towards students with high academic performance, on which we participate on workshops and activities that lead to an additional professional and personal competence developments. Double degree program: one years studying abroad a
University of Staffordshire
BEng(Hons) Mechanical Engineering, Ingeniería
2016 - 2017
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Skills
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