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Ana Julia López Fernández

@anajulialpezfernndez

I improve global commercial processes and CRM delivery across sales and service teams.

Spain
Message

What I'm looking for

I'm looking to continue connecting business transformation, commercial operations, and technology—improving sales and service processes, leading CRM initiatives, and coordinating stakeholders across business and technical teams.

At Bruker, I manage the development of a global CRM environment for 400+ sales users, improving commercial processes across sales and service. I’ve delivered three CRM integrations for acquired companies and support a fourth, connecting business needs with scalable technology solutions.

Previously at Deloitte, I led an eight-person team on an international Salesforce transformation program and coordinated functional, integration, testing, and delivery workstreams. My industrial engineering background and ongoing IESE Executive MBA help me bring business understanding, technology, and execution together.

Experience

Work history, roles, and key accomplishments

Nova Talent logoNT
Current

Member

May 2023 - Present (3 years 4 months)

Worked as Member at Nova Talent.

Bruker logoBR
Current

360 CRM Business Analyst | Business Transformation & Project Management

Dec 2022 - Present (3 years 9 months)

I work across global commercial processes and CRM transformation, connecting business needs with process improvements and technology solutions across sales and service.
- Manage the ongoing development of a global CRM environment supporting 400+ Sales users, identifying business needs and coordinating commercial process improvements.
- Coordinate the CRM integration of acquired companies followi

Deloitte logoDE

Senior Consultant

Aug 2022 - Dec 2022 (4 months)

Led an 8-person team within an international Salesforce transformation program, coordinating business and delivery teams to ensure effective execution.
- Led the definition, planning and delivery of functional changes across multiple workstreams.
- Coordinated business stakeholders and technical teams, managing priorities, dependencies and key decisions.
- Ensured consistency and quality acr

Deloitte logoDE

IT Consultant

Sep 2020 - Aug 2022 (1 year 11 months)

Worked across functional and integration workstreams within international Salesforce transformation programs, combining functional delivery, integration coordination and team leadership.
- Led a 3-person team, coordinating day-to-day delivery, priorities and quality across assigned workstreams.
- Translated complex business requirements into functional designs and scalable solutions.
- Took a le

Deloitte logoDE

IT P&S Analyst

Sep 2018 - Aug 2020 (1 year 11 months)

I started my consulting career working on an international Salesforce transformation program from its early stages, building hands-on experience across functional analysis, business processes, requirements and project delivery.
- Worked across functional areas, from business process and requirements analysis through testing and implementation.
- Contributed to the definition of business processes

Conde Ednoc S.A. logoCS

Intern

May 2017 - Jul 2017 (2 months)

Early professional experience supporting administrative, quality and accounting-related activities in a business office environment.
- Supported administrative and accounting-related tasks.
- Assisted with certificates, budgets and business documentation.
- Coordinated with providers when needed.
- Gained early exposure to business operations and internal processes.

Education

Degrees, certifications, and relevant coursework

IS

IESE Business School

Máster, Executive MBA

2024 - 2026

SA

Salesforce

Salesforce Certified AI Associate

Issued Mar 2024

SA

Salesforce

Salesforce Certified Business Analyst

Issued Oct 2023

DT

Duolingo English Test

Duolingo English Test - 140/160

Issued Nov 2023 · Expired Nov 2025

SA

Salesforce

Salesforce Certified Advanced Administrator

Issued Jul 2022

SC

Scrum.org

Professional Scrum Master™ I (PSM I)

Issued Feb 2022

SA

Salesforce

Salesforce Certified App Builder

Issued Mar 2021

SA

Salesforce

Salesforce Service Cloud Certificate

Issued Sep 2021

SA

Salesforce

Salesforce Admin Certificate

Issued Feb 2020

SA

Salesforce

Salesforce Sales Cloud Certificate

Issued May 2020

LI

LinkedIn

Excel: Tips and Tricks

Issued Dec 2020

UE

Universidad Europea

Máster Habilitante en Ingeniería industrial, Ingeniería industrial

2017 - 2019

TS

Trailhead by Salesforce

Trailhead, CRM Configuration

UE

Universidad Europea

Industrial Management Engineering Degree, Engineering

2013 - 2017

Student of the Degree on Industrial Organization at Universidad Europea de Madrid. Beneficiary of the TOP Program, scholarship of the Universidad Europea de Madrid geared towards students with high academic performance, on which we participate on workshops and activities that lead to an additional professional and personal competence developments. Double degree program: one years studying abroad a

US

University of Staffordshire

BEng(Hons) Mechanical Engineering, Ingeniería

2016 - 2017

Tech stack

Software and tools used professionally

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