Mel Korobkin
@melkorobkin
Experienced sales and advertising manager with a focus on strategic partnerships.
What I'm looking for
I am a dedicated sales and advertising manager with a strong background in building strategic partnerships and enhancing brand awareness. Currently, I work at Bethesda Magazine, where I identify and connect with local and global brands to foster mutually beneficial relationships. My role involves managing all aspects of digital advertising, from traffic coordination to reporting, ensuring that our campaigns maximize conversions and ROI.
Prior to my current position, I served as the Director of Operations at Fora Travel, where I managed contract coordination and maintained real-time CRM updates. My experience also includes event management at The Brand Guild, where I collaborated with various teams to drive awareness and traffic for client events. My educational background in Sociology and Communications has equipped me with strong communication and creative problem-solving skills, essential for navigating the dynamic landscape of sales and advertising.
Experience
Work history, roles, and key accomplishments
Ad Sales & Production Manager
Bethesda Magazine
Feb 2021 - Present (4 years 5 months)
Responsible for identifying and connecting with local and global brands to foster strategic advertising plans. Managed digital reporting and traffic for print and digital advertising, while designing advertorial profiles using InCopy, Photoshop, and Canva.
Director of Operations
Fora Travel
Jan 2021 - Jan 2022 (1 year)
Managed contract coordination for multiple agents and maintained CRM in real-time. Created blog posts and marketing materials to enhance client awareness and oversaw daily activities including client meetings and showings.
Event Manager
The Brand Guild
Jan 2018 - May 2019 (1 year 4 months)
Researched partners and influencers to drive traffic to events. Managed social content and collaborated with teams on campaigns, ensuring client budgets were met while maximizing reach and revenue.
Event Associate
SmithBucklin
Feb 2014 - Sep 2017 (3 years 7 months)
Managed the RFP process for multiple clients and executed onsite management for conferences and tradeshows, ensuring smooth operations and client satisfaction.
Education
Degrees, certifications, and relevant coursework
College of Charleston
Bachelor of Arts, Sociology & Communications
2009 - 2013
Studied Sociology and Communications, focusing on understanding social behavior and effective communication strategies.
Availability
Location
Authorized to work in
Job categories
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