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@melissastaley
Startup-focused product leader driving mobile growth through data, cross-functional execution, and AI.
United StatesI am a startup-focused product leader specializing in mobile growth, data-driven strategy, and cross-functional execution. I own product vision and execution end-to-end, from UX and feature design to analytics and digital marketing.
At Firstleaf I led a 5-person product and engineering team to scale the mobile app from 0 to 50k MAUs and generate $100,000 in revenue, while owning AI prompt engineering and representing the app to the executive team and board.
Previously, I led teams at Genies and Route, where I implemented company-wide OKRs, built analytics infrastructure (Mixpanel), and scaled Route’s mobile app from 0 to 1M DAU, improving key conversion and retention metrics dramatically.
My background also includes growth-focused product work at Monkey and marketing operations at Snap, where I launched high-impact features, creator programs, and fraud prevention initiatives. I prioritize measurable outcomes, user feedback, and cross-functional alignment to drive sustainable growth.
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Work history, roles, and key accomplishments
Firstleaf
Feb 2024 - Present (1 year 9 months)
Led a 5-person product and engineering team to scale Firstleaf’s mobile app from 0 to 50k MAUs and generate $100,000 in revenue; responsible for product vision, UI/UX, digital marketing, and executive reporting.
Genies
Oct 2022 - Feb 2024 (1 year 4 months)
Led company-wide OKR implementation increasing alignment by 80%, launched and managed the Genies Developer Program (50+ developers), and built analytics infrastructure driving Mixpanel adoption across the company.
Route
Jul 2019 - Oct 2022 (3 years 3 months)
Led a 9-person product team to scale Route’s mobile app from 0 to 1M DAU; drove growth initiatives that placed the app in Top 20 iOS Shopping and improved key conversion and retention metrics significantly.
Monkey
Aug 2018 - Jul 2019 (11 months)
Led US product efforts for Monkey & Holla, built three major app features driving 40% weekly retention, and grew user base to 1M DAU with 1.5M organic installs on a $20K budget.
SIHired and trained 100+ Brand Ambassadors, managed contracts and payments for 200+ vendors, and launched fraud prevention measures that saved $1M in claims; supported Cannes Lions submissions.
Awestruck Marketing Group
May 2015 - Oct 2016 (1 year 5 months)
Managed 100+ events for clients including CBS, VH1, eBay, and Purina and led hiring and management of 500+ Brand Ambassadors to support large-scale activations.
Degrees, certifications, and relevant coursework
WUBachelor of Arts, Mass Communication
2011 - 2015
Completed a Bachelor of Arts in Mass Communication with coursework in media, communications strategy, and related practicum from September 2011 to May 2015.
United StatesYou can contact Melissa and 90k+ other talented remote workers on Himalayas.
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