Whitney reeds

Hired to maintain the legacy product, IR DBS application, and grow the newest application, IR Dispatch. Worked directly with rental dealerships and dispatchers, as well as cross-functionally within IR, to understand business needs, maintain backlogs, prioritize tasks, and build sprints. As the first product owner, established product processes and best practices, wrote product documentation, and l

Documented requirements as actionable tickets in Jira and collaborated with engineering to complete outlined work. As lead mobile app product manager, oversaw app growth of 4.5x downloads, 3.4x subscriptions, and 5x monthly revenue over the first three years post-launch. Contributed to 40% YoY growth by owning A/B testing, internal and external user testing, and user interviews to understand user

Managed the e-commerce experience and later the mobile app as a product manager. Developed standardized ticket and requirement writing formats utilized by the entire product team. Used signal tracking, user interviews, and A/B testing to understand user behavior and drive higher conversion rates from free app users to paid e-commerce subscribers by over 10% per month.

Completed coursework focusing on human behavior, cognitive processes, and research methodologies. Gained a foundational understanding of psychological theories and their applications.