Melissa Gatti

Used customer insights to help teams prioritize improvements to products, services, and customer journeys for large industrial and low-income residential customers. Developed customer-focused offers and value propositions, improved internal processes, and strengthened outage communications to support strategic goals.

Built and launched Hydro-Québec's first integrated marketing and sales plans for energy-efficiency programs, enabling clearer targeting and improved ROI. Focused marketing efforts on the most valuable customer segments and aligned cross-functional teams on shared objectives.

Designed and facilitated the first structured sales force meetings with over 120 participants, improving alignment, accountability, and performance tracking. Created training and communication materials to help sales teams understand priorities and improve customer interactions.

Advised senior leadership on corporate strategy and organizational priorities, translating executive objectives into actionable recommendations. Coordinated internal communication projects on mental health, COVID-19, and DEI, and delivered frameworks to enhance alignment between vision and execution.

Provided administrative support to the organization, handling day-to-day tasks and facilitating smooth operations.

Increased brand visibility through multi-channel campaigns including PR, advertising, and photo/video shoots. Managed social media and media relations, strengthening reputation and customer engagement.

Provided sales support to the team, assisting with customer interactions and sales processes.

Managed reception duties and housekeeping operations, ensuring smooth front-of-house and back-of-house functions.

Specialized Graduate Diploma in Marketing from ESG UQAM, completed in 2024.

Bachelor of Business Administration from HEC Montréal, completed in 2022.

Bachelor of Tourism and Hospitality Management from École internationale Tunon, completed in 2013.