Dan Johnston

Led a sustained improvement in the core product experience, resulting in 5x growth in product-led acquisition, 27% reduction in churn and 30% reduction in cost of support. 
As a member of Ignition’s senior leadership and R&D leadership teams, I have helped shape company and product strategy while leading a seven person Design team across Product Design, Content Design and UX Engineering. 
As part

Mentor / Investor to the Sydney 20 and 22 cohorts.

Culture Amp is a B2B employee engagement and performance management platform that grew from ~$150m to a ~$1.5b valuation during my time leading Design. I scaled the Design practice from 6 to 32 people across Product Design, Brand Design, User Research, Visual Design, Design Ops and Content Design, establishing the systems, standards and processes needed to operate at scale.

As Director and later

Led the design practice at Culture Amp, managing a team of managers and contributing to the company's growth.

Traveled the world during a sabbatical period.

Domain Group owns a suite of B2C and B2B products critical to Australia’s property industry, including Domain, Allhomes, CommercialRealEstate and multiple products for real estate agents. During my time, I built and led an 8-person Design team improving the user experience across the portfolio.
I led the complete redesign of Domain’s core experience across desktop and mobile, increasing NPS by 40

BigCommerce grew from 15k to 55k stores during my time there. I hired and led the UX team responsible for the multi-sided SaaS ecommerce platform, including a redesign of the core product and the launch of an iOS management app, app marketplace, and new marketing and support sites.

Senior UX Designer at BigCommerce, contributing to the design of the ecommerce platform.

UX lead on multiple projects for Subaru and the Octant
foundation. Gathered stakeholder and user requirements
through interviews, workshops, competitor analysis and analytics
reviews. Created complex interactive wireframe prototypes to
communicate designs to stakeholders and worked directly with
in-house development & creative teams to ensure successful
project delivery, on-time and on-budge

UX lead on projects big and small for some great clients like Tourism Australia, City of Sydney, CBA and Macquarie bank, to name a few. While every project is unique, they frequently involve solving challenging and complex problems, such as how do you accomodate the divergent design tastes of western and asian markets within a single design? And just as importantly, how do you quickly validate the

With my Ph.D supervisor and a recent Ph.D grad from my lab, SlidePath was formed to commercialise IP from my PhD research, scaling the company to ~14 people before its €3.7m acquisition by Genetix Group. As Lead UI Designer, I designed Digital SlideBox, helping establish it as a market-leading digital microscopy platform. I later led direct business development across Europe, owning revenue target

Certificate in Graphic Design providing an introduction to the creative suite and design principles and elements.

Introduction to creative suite and design principles and elements.

The focus of my work was creating novel medical education tools for virtual pathology (Google maps for microscopes). In addition to the design and development of the software, it also included implementing a national quality assurance scheme for Swedish pathologists and creating the (at the time) largest online repository of virtual microscopy slides for education in Europe.

During this period

PhD in Medical Informatics focused on creating novel medical education tools for virtual pathology, including implementing a national quality assurance scheme for Swedish pathologists and building the largest online repository of virtual microscopy slides for education in Europe.

Bio-reaction engineering, Immunology and Immuno-analysis, Food biotechnology.

B.Sc. in Biotechnology covering bio-reaction engineering, immunology and immuno-analysis, and food biotechnology.